Master of Strategic Communication (coursework or coursework and dissertation)
This course focuses on the skill, knowledge and capabilities required to participate in the contemporary global communications environment across industry, government agencies and community organisations. Today's communications and media environment is global, internationalised and requires sound leaders who understand the implications of digital, traditional and intercultural media, the methods of communicating strategically to reach audiences, communications project management and the requirements for managing an organisation's image and messages. Through practical and analytical engagement, students gain both skills and understanding relevant to a broad range of communications and media roles, capabilities in developing effective communication strategies that operate across digital and traditional formats, and skills in managing communications projects. Through the program's work placements, students have access to real-world experience of the global communications environment in both Australian and international settings.
The Master of Strategic Communication is a three-semester course, designed so that full-time students can complete the degree within one full calendar year, that is, two semesters plus summer.
- Course title
- Master of Strategic Communication (coursework or coursework and dissertation)
- Award abbreviation
- Course code
- Course type
- master's degree by coursework or by coursework and dissertation
- current / 2018
- Administered by
- Faculty of Arts, Business, Law and Education
- CRICOS code
- Intake periods
- Beginning of year and mid-year
- Attendance type
- full- or part-time (Student visa holders should read Education Services for Overseas Students Act 2000 for more information.)
- Credit points required
A standard full-time load is 24 points per semester.
- Standard course duration
- 12 months full-time (or equivalent part-time) comprising 72 points of taught units and 24 points of admission credit, as recognised and granted by the Faculty
- Maximum course duration
- 2 years full-time (or equivalent part-time) comprising up to 96 points of taught study (see Rule 5 for further information)
- Time limit
- 5 years
- Delivery mode
- Locations offered
- UWA (Perth)
- Domestic fee type
- Postgraduate fee-paying/FEE-HELP
- Course Coordinator(s)
- Associate Professor Helen Fordham
- Visit the fees calculator.
Prospective students should see the Future Students website for details on admission requirements, intake periods, fees, availability to international students, careers information etc.
|Key to availability of units:|
|S1 = Semester 1; S2 = Semester 2; SS = summer teaching period; N/A = not available in 2018; |
NS = non-standard teaching period
All units have a value of six points unless otherwise stated.
Note: Units that are indicated as N/A may be available in 2019 or 2020.
Students who have not completed a bachelor's degree with a relevant major as recognised by the Faculty, must complete relevant conversion unit(s) up to the value of 24 points, as advised by the Faculty.
Take all units (36 points):
|NS||COMM5701||Strategic Communications in a Digital Era|
|S1||COMM5702||Digital Media: Theory and Practice|
|NS||COMM5703||Communication, Innovation and Project Management|
|NS||COMM5704||Global Media and Cross-cultural Communication|
|NS||COMM5705||Representation and Promotion|
|S1||SCOM5303||Communication Strategies for Change|
For students in course by coursework only take 36 points from Group A.
For students in course by coursework and dissertation take 12 points from Group A and 24 points from Group B.
|N/A||COMM4102||Media, Representation, Culture|
|S1||COMM4105||Research Methods in Media and Communication|
|S2||COMM4106||Advanced Topics in Media and Communication|
|SS||COMM5603||Print and Digital|
|N/A||COMM5605||Issues in Contemporary Global Journalism|
|S1||COMM5706||Accountability and Responsibility in the Media|
|S1, S2||MGMT5610||Applied Professional Business Communications|
|S1, S2||MKTG5501||Integrated Marketing Communications|
|S1||MKTG5505||Marketing and Society|
|N/A||SCOM5703||Science and the Media|
|NS, S1, S2, SS||SOCS5101||Social Sciences Professional Placement 1|
|NS, S1, S2, SS||SOCS5102||Social Sciences Professional Placement 2|
|NS, S1, S2, SS||SOCS5103||Social Sciences Professional Placement 3|
|NS, S1, S2, SS||SOCS5104||Social Sciences Professional Placement 4|
Take units as per sequence notes in Group A.
|S1, S2||SOCS5551||Master's Dissertation 1|
|S1, S2||SOCS5552||Master's Dissertation 2|
|S1, S2||SOCS5553||Master's Dissertation 3|
Applicability of the Student Rules, policies and procedures
1.(1) The student procedures apply, except as otherwise indicated in the rules for this course.
Academic Conduct Essentials module
2.(1) Except as stated in (2), a student who enrols in this course for the first time irrespective of whether they have previously been enrolled in another course of the University, must undertake the Academic Conduct Essentials module (the ACE module).
English Language competency requirements
3. To be considered eligible for consideration for admission to this course an applicant must satisfy the University's English language competence requirement as set out in the University Policy on Admission: Coursework.
Admission ranking and selection
Articulations and exit awards
- 12240 Graduate Certificate in Strategic Communication (24 points)
- 12340 Graduate Diploma in Strategic Communication (48 points)
- 12540 Master of Strategic Communication (96 points)
(2) A student who withdraws from the Master of Strategic Communication course before completing it, but after fulfilling the requirements of a lesser award in the above sequence, may apply for the relevant award.
(2) Units must be selected in accordance with the course structure, as set out in these rules.
8. To make satisfactory progress in a calendar year a student must pass units to a value of at least half the total value of units in which they remain enrolled after the final date for withdrawal without academic penalty.
9. A student who has not achieved a result of Ungraded Pass (UP) for the ACE module when their progress status is assessed will not have made satisfactory progress even if they have met the other requirements for satisfactory progress in Rule 8.
10.(1) A student who fails to make satisfactory progress under Rule 8 after being enrolled at the University for one or two semesters only is assigned a progress status of 'On Probation' by the Faculty.
(2) Unless the Faculty determines otherwise in exceptional circumstances a student who fails to make satisfactory progress under Rule 8 and has been enrolled at the University for more than two semesters is assigned a progress status of 'Suspended' by the Faculty.
(3) Unless the Faculty determines otherwise in exceptional circumstances a student who has previously been allocated a progress status of 'Suspended' and fails again to make satisfactory progress under Rule 8 is assigned a progress status of 'Excluded' by the Faculty.
11. A student who does not make satisfactory progress in terms of Rule 9 is assigned the progress status of 'On Probation', unless they have been assigned a progress status of 'Suspended' or 'Excluded' for failure to meet other satisfactory progress requirements in Rule 8.
Award with distinction
13. The Faculty may grant credit towards the course for units up to a total value of 24 points in the case of students who have completed an honours degree in a cognate discipline as recognised by the Faculty