Master of Strategic Communication (coursework or coursework and dissertation)

This course prepares students for careers as Communication Professionals in a wide range of government, not-for-profit, community and corporate organisations. Today's global communication and media environment demands practitioners with a nuanced understanding of strategic communication and strong analytical, organisational planning and relationship building skills. The competition to reach audiences, shape issues, and achieve organisational outcomes also requires an understanding of narratives, images and analytics in a variety of contexts.

The Master of Strategic Communication is designed so that typically a full time student can complete the degree in three semesters.

Course overview

Course title
Master of Strategic Communication (coursework or coursework and dissertation)
Award abbreviation
MStratComm
Course code
12540
Course type
master's degree by coursework or by coursework and dissertation
Status
current / 2019
Administered by
Faculty of Arts, Business, Law and Education
CRICOS code
083878C

Course details

Intake periods
Beginning of year and mid-year
Attendance type
full- or part-time (Student visa holders should read Education Services for Overseas Students Act 2000 for more information.)
Credit points required
96
A standard full-time load is 24 points per semester.
Standard course duration
13 months full-time (or equivalent part-time) comprising 72 points of taught units and 24 points of admission credit, as recognised and granted by the Faculty
Maximum course duration
2 years full-time (or equivalent part-time) comprising up to 96 points of taught study (see Rule 5 for further information)
Time limit
5 years
Delivery mode
multi-mode
Locations offered
UWA (Perth)
Domestic fee type
Postgraduate fee-paying/FEE-HELP
Course Coordinator(s)
Associate Professor Helen Fordham
Fees
Visit the fees calculator.

Prospective students should see the Future Students website for details on admission requirements, intake periods, fees, availability to international students, careers information etc.

Course structure

Key to availability of units:
S1 = Semester 1; S2 = Semester 2; SS = summer teaching period; N/A = not available in 2019;
NS = non-standard teaching period

All units have a value of six points unless otherwise stated.

Note: Units that are indicated as N/A may be available in 2020 or 2021.

Students who have not completed a bachelor's degree with a relevant major as recognised by the Faculty, must complete relevant conversion unit(s) up to the value of 24 points, as advised by the Faculty.

Take all units (24 points):

AvailabilityUnitcodeUnitnameUnit requirements
NSCOMM5303Communication Strategies for Change
Prerequisites:
enrolment in a postgraduate course
Incompatibility:
COMM3303/COMM8303 Science Communication for Change in Industry and Community; SCOM3320 Communication Strategies for Change
NSCOMM5701Strategic Communications in a Digital Era
S1COMM5702Digital Media: Theory and Practice
NSCOMM5703Communication, Innovation and Project Management

For students in course by coursework only, take 48 points from Group A, B or C. Take no more than 12 points from Group B and no more than 6 points from Group C .

For students in course by coursework and dissertation, take 24 points from Group A, B or C and 24 points from Group D.

Group A
AvailabilityUnitcodeUnitnameUnit requirements
S2, SSBUSN5001Blockchain and Distributed Ledger Technologies in Business
N/ACOMM4102Media, Representation, Culture
Incompatibility:
COMM7482 Honours Seminar 2 (Communication Studies)
S1COMM4105Research Methods in Media and Communication
S2COMM4106Advanced Topics in Media and Communication
Prerequisites:
HON-CMMSTHonours Communication and Media Studies: Nil 12540 Master of Strategic Communication (coursework or coursework and dissertation): SOCS5551 Master's Dissertation 1 or SOCS5003 Research Design
S2COMM5104Public Communication
Incompatibility:
COMM7484 Honours Seminar 4 (Communication Studies); COMM4104 Public Communication
N/ACOMM5602Online Journalism
N/ACOMM5603Print and Digital
S1COMM5604Media Governance
N/ACOMM5605Issues in Contemporary Global Journalism
N/ACOMM5704Global Media and Cross-cultural Communication
NSCOMM5705Representation and Promotion
N/ACOMM5706Accountability and Responsibility in the Media
NSPOLS5503Public Administration
NSSOCS5003Research Design
Prerequisites:
for Social Research Methods students and Science Communication students : none; for other postgraduate course (International Relations, Strategic Communications, Asian Studies, International Development, Public Policy) students: completion of 24 points of their coursework, three core units and one option unit, and have achieved a 70 per cent WAM in those units.
SSSOCS5200Digital Advocacy
NSSOCS5501Evaluation
NS, S1, S2, SSWILG5001Professional Development Practicum A
Prerequisites:
Master of Strategic Communications students: completion of 24 points of post graduate units and approval from the unit coordinator. All other postgraduate students:completion of 36 points of post graduate units and approval from the unit coordinator.
NS, S1, S2, SSWILG5002Professional Development Practicum B
Prerequisites:
Master of Strategic Communications students: completion of 24 points of post graduate units and approval from the unit coordinator. All other postgraduate students:completion of 36 points of post graduate units and approval from the unit coordinator
NS, S1, S2, SSWILG5003Professional Development Practicum C (12 points)
Prerequisites:
WILG5001 Professional Development Practicum A and WILG5002 Professional Development Practicum B

Take units as per sequence notes in Group A.

Group B
AvailabilityUnitcodeUnitnameUnit requirements
NSCHIN5001Chinese for Professionals 1
Incompatibility:
CHIN1401 Chinese 1
NSCHIN5002Chinese for Professionals 2
Prerequisites:
CHIN5001 Chinese for Professionals 1 or equivalent as determined by the unit coordinator
Incompatibility:
CHIN1402 Chinese 2
NSINDO5001Indonesian for Professionals 1
Incompatibility:
INDO1401 Indonesian 1
NSINDO5002Indonesian for Professionals 2
Prerequisites:
INDO5001 Indonesian for Professionals 1 or equivalent as determined by the unit coordinator
Incompatibility:
INDO1402 Indonesian 2
NSJAPN5001Japanese for Professionals 1
Incompatibility:
JAPN1401 Japanese 1
NSJAPN5002Japanese for Professionals 2
Co-requisites:
JAPN5001 Japanese for Professionals 1 or equivalent as determined by the unit coordinator
Incompatibility:
JAPN1402 Japanese 2
NSKORE5001Korean for Professionals 1
Incompatibility:
KORE1401 Korean 1
NSKORE5002Korean for Professionals 2
Co-requisites:
KORE5001 Korean for Professionals 1
Incompatibility:
KORE1402 Korean 2

Take units as per sequence notes in Group A.

Group C
AvailabilityUnitcodeUnitnameUnit requirements
S1, S2BUSN5100Applied Professional Business Communications
Incompatibility:
WACE/TEE English or equivalent or BUSN4003 Applied Business Communication or MGMT5610 Applied Professional Business Communications
S1, S2MKTG5501Integrated Marketing Communications
S1MKTG5505Marketing and Society

Take units as per sequence notes in Group A.

Note: Students must achieve 70% or above in SOCS5003 Research Design to be eligible to enrol in the Master's dissertation units.

Group D
AvailabilityUnitcodeUnitnameUnit requirements
NSSOCS5003Research Design
Prerequisites:
for Social Research Methods students and Science Communication students : none; for other postgraduate course (International Relations, Strategic Communications, Asian Studies, International Development, Public Policy) students: completion of 24 points of their coursework, three core units and one option unit, and have achieved a 70 per cent WAM in those units.
S1, S2SOCS5551Master's Dissertation 1
Prerequisites:
Students must have achieved 70 per cent or above in SOCS5003 Research Design and have approval of the course coordinator to undertake this unit.
S1, S2SOCS5552Master's Dissertation 2
Prerequisites:
Students must have achieved 70 per cent or above in SOCS5003 Research Design and have approval of the course coordinator to undertake this unit.
S1, S2SOCS5553Master's Dissertation 3
Prerequisites:
Students must have achieved 70 per cent or above in SOCS5003 Research Design and have approval of the course coordinator to undertake this unit.

See also the rules for the course and the Student Rules.

Rules

Applicability of the Student Rules, policies and procedures

1.(1) The http://handbooks.uwa.edu.au/postgraduate/student-procedures'>student procedures apply, except as otherwise indicated in the rules for this course.

Academic Conduct Essentials module

2.(1) Except as stated in (2), a student who enrols in this course for the first time irrespective of whether they have previously been enrolled in another course of the University, must undertake the Academic Conduct Essentials module (the ACE module).

(2) A student who has previously achieved a result of Ungraded Pass (UP) for the ACE module is not required to repeat the module.

English Language competency requirements

3. To be considered eligible for consideration for admission to this course an applicant must satisfy the University's English language competence requirement as set out in the University Policy on Admission: Coursework.

Admission requirements

4. To be considered for admission to this course an applicant must have—

(a) (i) a relevant bachelor's degree, or an equivalent qualification, as recognised by UWA; and

(ii) the equivalent of a UWA weighted average mark of at least 65 per cent in the Level 3 units of a relevant major;

or

(b) (i) a Graduate Certificate in Strategic Communication or Graduate Diploma in Strategic Communication, or an equivalent qualification, as recognised by UWA; and

(ii) the equivalent of a UWA weighted average mark of at least 65 per cent.

Admission ranking and selection

5. Where relevant, admission will be awarded to the highest ranked applicants or applicants selected based on the relevant requirements.

Articulations and exit awards

6.(1) The following courses form part of an articulated sequence:

  • 12240 Graduate Certificate in Strategic Communication (24 points)
  • 12340 Graduate Diploma in Strategic Communication (48 points)
  • 12540 Master of Strategic Communication (96 points)

(2) A student who withdraws from the Master of Strategic Communication course before completing it, but after fulfilling the requirements of a lesser award in the above sequence, may apply for the relevant award.

Course structure

7.(1) The course consists of units to a total value of 96 points (maximum value) which include conversion units to a value of 24 points.

(2) Units must be selected in accordance with the course structure, as set out in these rules.

(3) Students who have completed a bachelors degree with a relevant major as recognised by the Faculty are granted credit for conversion units up to a value of 24 points.

Satisfactory progress

8. To make satisfactory progress in a calendar year a student must pass units to a value of at least half the total value of units in which they remain enrolled after the final date for withdrawal without academic penalty.

9. A student who has not achieved a result of Ungraded Pass (UP) for the ACE module when their progress status is assessed will not have made satisfactory progress even if they have met the other requirements for satisfactory progress in Rule 8.

Progress status

10.(1) A student who fails to make satisfactory progress under Rule 8 after being enrolled at the University for one or two semesters only is assigned a progress status of 'On Probation' by the Faculty.

(2) Unless the Faculty determines otherwise in exceptional circumstances a student who fails to make satisfactory progress under Rule 8 and has been enrolled at the University for more than two semesters is assigned a progress status of 'Suspended' by the Faculty.

(3) Unless the Faculty determines otherwise in exceptional circumstances a student who has previously been allocated a progress status of 'Suspended' and fails again to make satisfactory progress under Rule 8 is assigned a progress status of 'Excluded' by the Faculty.

11. A student who does not make satisfactory progress in terms of Rule 9 is assigned the progress status of 'On Probation', unless they have been assigned a progress status of 'Suspended' or 'Excluded' for failure to meet other satisfactory progress requirements in Rule 8.

Award with distinction

12. To be awarded the degree with distinction a student must achieve a course weighted average mark (WAM) of at least 80 per cent which is calculated based on—

(a) all units above Level 3 attempted as part of the course that are awarded a final percentage mark;

(b) all relevant units above Level 3 undertaken in articulating courses of this University that are awarded a final percentage mark;

and

(c) all units above Level 3 completed at this University that are credited to the master's degree course.

Additional rules
Credit

13. The Faculty may grant credit towards the course for units up to a total value of 24 points in the case of students who have completed an honours degree in a cognate discipline as recognised by the Faculty