Master of Marketing (coursework)

This specialist degree is designed for students who would like to enhance their knowledge of, or follow a career in, marketing. The material covered is relevant to all students for whatever industry or sector they are interested in.

Course overview

Course title
Master of Marketing (coursework)
Award abbreviation
MMktg
Course code
41690
Course type
master's degree by coursework only
Status
current / 2018
Administered by
Faculty of Arts, Business, Law and Education
CRICOS code
018133F

Course details

Intake periods
Beginning of year and mid-year
Attendance type
full- or part-time (Student visa holders should read Education Services for Overseas Students Act 2000 for more information.)
Credit points required
96
A standard full-time load is 24 points per semester.
Standard course duration
1.5 years full-time (or equivalent part-time) comprising 72 points of taught units and 24 points of admission credit, as recognised and granted by the Faculty
Maximum course duration
2 years full-time (or equivalent part-time) comprising up to 96 points of taught study (see Rule 5 for further information)
Time limit
5 years
Delivery mode
internal
Locations offered
UWA (Perth)
Domestic fee type
Postgraduate fee-paying/FEE-HELP
Course Coordinator(s)
Dr Sanjit Roy
Fees
Visit the fees calculator.

Prospective students should see the Future Students website for details on admission requirements, intake periods, fees, availability to international students, careers information etc.

Course structure

Key to availability of units:
S1 = Semester 1; S2 = Semester 2; SS = summer teaching period

All units have a value of six points unless otherwise stated.

Students who have not completed the Bachelor of Commerce, or equivalent as recognised by the Faculty, may be required to complete relevant conversion units up to the value of 24 points, as advised by the Faculty:

Take all units (36 points):

AvailabilityUnitcodeUnitnameUnit requirements
S1, S2MGMT5506Ethics and Sustainability Management
Incompatibility:
MGMT5526 Principles for Responsible Management
S1, S2MKTG5406Buyer Behaviour and Decision Making
S2MKTG5408Marketing Analysis and Planning
Prerequisites:
MKTG5561 Marketing Management. This is a capstone unit. Students should enrol in this unit towards the completion of the course.
S1, S2MKTG5462Global Marketing Strategy
S1, S2MKTG5465Applied Marketing Research
S1, S2MKTG5501Integrated Marketing Communications

Take unit(s) to the value of 36 points:

AvailabilityUnitcodeUnitnameUnit requirements
S2EBUS5504Electronic Business
S1, S2, SSMGMT5610Applied Professional Business Communications
Incompatibility:
WACE/TEE English or equivalent or BUSN4003 Applied Business Communication
S1MKTG5405Special Topics in Marketing
S1MKTG5463Marketing of Services
S1, S2MKTG5502Digital Marketing
S1MKTG5505Marketing and Society
S1, S2MKTG5561Marketing Management
Incompatibility:
MKTG5550 Marketing Principles
S2MKTG5578Client Management

See also the rules for the course and the Student Rules.

Rules

Applicability of the Student Rules, policies and procedures

1.(1) The student procedures apply, except as otherwise indicated in the rules for this course.

Academic Conduct Essentials module

2.(1) Except as stated in (2), a student who enrols in this course for the first time irrespective of whether they have previously been enrolled in another course of the University, must undertake the Academic Conduct Essentials module (the ACE module).

(2) A student who has previously achieved a result of Ungraded Pass (UP) for the ACE module is not required to repeat the module.

English Language competency requirements

3.(1) To be considered eligible for consideration for admission to this course an applicant must satisfy the University's English language competence requirement as set out in the University Policy on Admission: Coursework, except as otherwise indicated in the rules for this course.

(2) Exceptions to the University's English language competence requirement as set out in the University Policy on Admission: Coursework may be considered provided the applicant satisfies additional admission requirements as set out in Rule 4(d) or 4(e), where relevant.

Admission requirements

4. To be considered for admission to this course an applicant must have—

(a) a bachelor's degree, or an equivalent qualification, as recognised by UWA; and

(i) the equivalent of a UWA weighted average mark of at least 60 percent; or

(ii) a valid Graduate Management Admission Test (GMAT) of no more than 5 years old with a score of at least 550; or

(iii) at least five years of relevant documented professional experience considered by UWA to be sufficient to permit satisfactory completion of the course;

or

(b) a UWA graduate certificate which articulates with this course with a weighted average mark of at least 65 per cent;

or

(c) a graduate certificate or equivalent from an equivalent and accredited course from another institution, with a weighted average mark of at least 70 per cent; or

(d) a bachelor's degree, or an equivalent qualification, as recognised by UWA; and

(i) the equivalent of a UWA weighted average mark of at least 60 percent; and

(ii) successful completion of the UWA Pre-Master's Program in Business with a weighted average mark of at least 60 percent (for applicants with an overall IELTS score of at least 6 with no band less than 5.5); or

(iii) successful completion of the UWA Pre-Master's Program in Business with a weighted average mark of at least 60 percent; and

(iv) successful completion of a ten week CELT course (with a grade of at least B+) (for applicants with an overall IELTS score of at least.5 with no band less than 5.0);

or

(e) a bachelor's degree, or an equivalent qualification, as recognised by UWA; and

(i) successful completion of the UWA Pre-Master's Program in Business with a weighted average mark of at least 60 percent; and

(ii) successful completion of the Graduate Certificate in Commerce with a weighted average mark of at least 65 percent (for applicants with an overall IELTS score of at least 6 with no band less than 5.5); or

(iii) successful completion of the UWA Pre-Master's Program in Business with a weighted average mark of at least 60 percent; and

(iv) successful completion of the Graduate Certificate in Commerce with a weighted average mark of at least 65 percent; and

(v) successful completion of a ten week CELT course (with a grade of at least B+) (for applicants with an overall IELTS score of at least 5.5 with no band less than 5.0).

Admission ranking and selection

5. Where relevant, admission will be awarded to the highest ranked applicants or applicants selected based on the relevant requirements.

Articulations and exit awards

6.(1) The following courses form part of an articulated sequence:

  • 41280 Graduate Certificate in Commerce (24 points)
  • 41290 Graduate Certificate in Marketing (24 points)
  • 41690 Master of Marketing (96 points)

(2) A student who withdraws from the Master of Marketing course before completing it, but after fulfilling the requirements of a lesser award in the above sequence, may apply for the relevant award.

Course structure

7.(1) The course consists of units to a total value of 96 points (maximum value) which include conversion units to a value of 24 points.

(2) Units must be selected in accordance with the course structure, as set out in these rules.

(3) Students who have completed a Bachelor or Commerce or equivalent as recognised by the Faculty are granted credit for conversion units up to a value of 24 points.

Satisfactory progress

8. To make satisfactory progress in a calendar year a student must pass units to a value of at least half the total value of units in which they remain enrolled after the final date for withdrawal without academic penalty.

9. A student who has not achieved a result of Ungraded Pass (UP) for the ACE module when their progress status is assessed will not have made satisfactory progress even if they have met the other requirements for satisfactory progress in Rule 8.

Progress status

10.(1) Students who make satisfactory progress are assigned a progress status of 'Good Standing' by the Faculty and are permitted to re-enrol.

(2) Unless the Faculty determines otherwise in exceptional circumstances, students who fail to make satisfactory progress under Rule 8 are assigned a progress status of 'Excluded' by the Faculty.

(3) Students seeking to re-enrol in the course after being assigned a progress status of 'Excluded' must submit, after a period of at least 12 months, sufficient reason to the Faculty, in writing, demonstrating why an improvement in performance could reasonably be expected.

(4) Students who have been assigned a progress status of 'Excluded' and are subsequently permitted by the Faculty to re-enrol are assigned a progress status of 'On Probation' and must meet any conditions determined by the Faculty.

(5) Students who meet the conditions determined by the Faculty under (4), are assigned a progress status of 'Good Standing' by the Faculty.

(6) Students who have been assigned a progress status of 'On Probation' and who fail to meet conditions determined by the Faculty are assigned a progress status of 'Excluded'.

11. A student who does not make satisfactory progress in terms of Rule 9 is assigned the progress status of 'On Probation', unless they have been assigned a progress status of 'Suspended' or 'Excluded' for failure to meet other satisfactory progress requirements in Rule 8.

Award with distinction

12. To be awarded the degree with distinction a student must achieve a course weighted average mark (WAM) of at least 80 per cent in—

(a) all units above Level 3 attempted as part of the course that are awarded a final percentage mark;

(b) all relevant units above Level 3 undertaken in articulating courses of this University that are awarded a final percentage mark;

and

(c) all units above Level 3 completed at this University that are credited to the master's degree course.

Additional rules
Alternative exit award

13. A student who withdraws from the course before completing the course requirements but after completing units to the value of 48 points for the Graduate Diploma in Business may apply to the Faculty to be awarded the relevant qualification.