UWA Handbook 2017

Course details

Graduate Certificate in Strategic Communication

This course focuses on the skill, knowledge and capabilities required to participate in the contemporary global communications environment across industry, government agencies and community organisations. Today's communications and media environment is global, internationalised and requires sound leaders who understand the implications of digital, traditional and intercultural media, the methods of communicating strategically to reach audiences, communications project management and the requirements for managing an organisation's image and messages. Through practical and analytical engagement, students gain both skills and understanding relevant to a broad range of communications and media roles, capabilities in developing effective communication strategies that operate across digital and traditional formats, and skills in managing communications projects.

Course overview

Course overview

Course titleGraduate Certificate in Strategic Communication
Award abbreviationGradCertStratComm
Course code12240
Course typepostgraduate certificate
Statuscurrent / 2017
Administered byFaculty of Arts
CRICOS code083874G
COURSE DETAILS
  
Intake periodsBeginning of year and mid-year
Attendance typefull- or part-time (Student visa holders should read Education Services for Overseas Students Act 2000 for more information.)
Credit points required24
A standard full-time load is 24 points per semester.
Standard course duration0.5 years
Time limit2 years
Delivery modemulti-mode
Locations offeredUWA (Perth)
Domestic fee typePostgraduate fee-paying/FEE-HELP
Course Coordinator(s)Associate Professor Helen Fordham

Prospective students should see the Future Students website for details on admission requirements, intake periods, fees, availability to international students, careers information etc.

Course structure

Course structure

Key to availability of units:
S1 = Semester 1; S2 = Semester 2; SS = summer teaching period; N/A = not available in 2017;
NS = non-standard teaching period

All units have a value of six points unless otherwise stated.

Note: Units that are indicated as N/A may be available in 2018 or 2019.

Take unit(s) to the value of 18 points:

NSCOMM5701Strategic Communications in a Digital Era
S1COMM5702Digital Media: Theory and Practice
NSCOMM5703Communication, Innovation and Project Management
NSCOMM5704Global Media and Cross-cultural Communication
NSCOMM5705Representation and Promotion
S1SCOM5303Communication Strategies for Change

Take unit(s) to the value of 6 points:

S1COMM4101Concepts in Communication
S1COMM4102Sexuality, Media, Culture
S2COMM4103iGeneration
S2COMM4104Public Communication
N/ACOMM5602Online Journalism
SSCOMM5603Print and Digital
S1COMM5604Media Governance
S1COMM5605Issues in Contemporary Global Journalism
N/ACOMM5607News Gathering: Technique and Timing
N/ACOMM5608Broadcast and Digital
NSCOMM5704Global Media and Cross-cultural Communication

See also the rules for the course and the Student Rules.

Rules

Rules

Applicability of the Student Rules, policies and procedures

1.(1) The Student Rules apply to students in this course.

(2) The policy, policy statements and guidance documents and student procedures apply, except as otherwise indicated in the rules for this course.

Academic Conduct Essentials module

2.(1) Except as stated in (2), a student who enrols in this course for the first time irrespective of whether they have previously been enrolled in another course of the University, must undertake the Academic Conduct Essentials module (the ACE module).

(2) A student who has previously achieved a result of Ungraded Pass (UP) for the ACE module is not required to repeat the module.

English Language competency requirements

3. To be considered eligible for consideration for admission to this course an applicant must satisfy the University's English language competence requirement as set out in the University Policy on Admission: Coursework.

Admission requirements

4. To be considered for admission to this course an applicant must have—

(a) (i) a bachelor's degree, or an equivalent qualification, as recognised by UWA; and

(ii) the equivalent of a UWA weighted average mark of at least 65 per cent in the Level 3 units of a major;

or

(b) a level and duration of education, professional experience, and/or demonstrable life skills considered by UWA to be sufficient to permit satisfactory completion of the course.

Admission ranking and selection

5. Where relevant, admission will be awarded to the highest ranked applicants or applicants selected based on the relevant requirements.

Articulations and exit awards

6. The following courses form part of an articulated sequence:

  • 12240 Graduate Certificate in Strategic Communication (24 points)
  • 12340 Graduate Diploma in Strategic Communication (48 points)
  • 12540 Master of Strategic Communication (96 points)

Course structure

7.(1) The course consists of units to a total value of 24 points.

(2) Units must be selected in accordance with the course structure, as set out in these rules.

Satisfactory progress

8. To make satisfactory progress in a calendar year a student must pass units to a value of at least half the total value of units in which they remain enrolled after the final date for withdrawal without academic penalty.

9. A student who has not achieved a result of Ungraded Pass (UP) for the ACE module when their progress status is assessed will not have made satisfactory progress even if they have met the other requirements for satisfactory progress in Rule 8.

Progress status

10.(1) A student who fails to make satisfactory progress under Rule 8 after being enrolled at the University for one or two semesters only is assigned a progress status of 'On Probation' by the Faculty.

(2) Unless the Faculty determines otherwise in exceptional circumstances a student who fails to make satisfactory progress under Rule 8 and has been enrolled at the University for more than two semesters is assigned a progress status of 'Suspended' by the Faculty.

(3) Unless the Faculty determines otherwise in exceptional circumstances a student who has previously been allocated a progress status of 'Suspended' and fails again to make satisfactory progress under Rule 8 is assigned a progress status of 'Excluded' by the Faculty.

11. A student who does not make satisfactory progress in terms of Rule 9 is assigned the progress status of 'On Probation', unless they have been assigned a progress status of 'Suspended' or 'Excluded' for failure to meet other satisfactory progress requirements in Rule 8.

Award with distinction

12. This rule is not applicable to this course.