Marketing major

A background in Marketing provides you with the understanding and skills needed to align customer needs to an organisation's output of goods, services or information. A strong understanding of marketing principles is essential for any marketing position, as customer sales ultimately determine the success of an organisation. You will consider how a customer-centric focus, which ensures the demand for an organisation's output, continues to grow in a globally competitive environment. The Marketing major includes study in areas such as consumer behaviour, promotion, advertising, market research, project and channel management and strategic marketing.

Outcomes

Students are able to (1) identify, analyse, integrate and apply the various components of the marketing mix to create customer value; (2) critically analyse and evaluate customer decision making and customer-facing interactions; (3) demonstrate skills in researching and analysing market opportunities; and (4) demonstrate, analyse and evaluate both personal and an organisation's communication strategies.

Degree-specific major

Marketing can be taken as a degree-specific major in the following degree courses:

BP002 Bachelor of Commerce
BH005 Bachelor of Philosophy (Honours)

Overview of unit sequence

Marketing is a degree-specific single major comprising:

  • two Level 1 units
  • two Level 2 units
  • four Level 3 units
  • four Level 1 complementary units
Key to availability of units:
S1 = Semester 1; S2 = Semester 2; SS = summer teaching period

Bachelor of Commerce students completing a second major in Engineering Science must complete CITS2401 Computer Analysis and Visualisation as the Level 2 option to meet the requirements of the major.

Level 1

Degree-specific major units
Take all units (12 points):
Availability Unit code Unit name unit requirements
S1, S2, SS MKTG1203 Introduction to Marketing
Incompatibility:
MKTG2203 Marketing Management
S1, S2 MKTG1204 Consumer Behaviour
Incompatibility:
MKTG2204 Consumer Behaviour
Complementary units
Take all complementary units (24 points):
Availability Unit code Unit name unit requirements
S1, S2 ACCT1101 Financial Accounting
Incompatibility:
ACCT5432 Introductory Financial Accounting
S1, S2 ECON1101 Microeconomics: Prices and Markets
S1, S2 MGMT1135 Organisational Behaviour
Incompatibility:
MGMT2235 Organisational Behaviour
S1, S2, SS STAT1520 Economic and Business Statistics
Prerequisites:
Mathematics Methods ATAR
or
WACE Mathematics 3A/3B
or
MATH1720 Mathematics Fundamentals
or
ECON1111 Quantitative Methods for Business and Economics
or
MATH0038 Mathematical Analysis
or
equivalent
or
higher
Incompatibility:
STAT1400 Statistics for Science; STAT1510 Statistics A; STAT1530 Statistics B; STAT2210 Biometrics 1; MATH1020 Calculus, Statistics and Probability; SCIE1104 Science, Society and Data Analysis

Level 2

Degree-specific major units
Take the following unit:
Availability Unit code Unit name unit requirements
S1, S2 MKTG2305 Marketing Research
Prerequisites:
MKTG1203 Marketing Management; for pre-2012 courses: MKTG2203 Marketing Management,
or
MKTG2204 Consumer Behaviour
Incompatibility:
MKTG3305 Marketing Research
Degree-specific major units
Take unit(s) to the value of 6 points:
Availability Unit code Unit name unit requirements
S2, SS MKTG2238 Advertising and Promotion
Prerequisites:
MKTG1203 Introduction to Marketing;
or
equivalent; for pre-2012 courses: none
S2 MKTG2301 Small Business Management
Prerequisites:
MKTG1203 Introduction to Marketing; for pre-2012 courses: none
Incompatibility:
MGMT3301 Small Business Management

Level 3

Degree-specific major units
Take the following unit:
Availability Unit code Unit name unit requirements
S2 MKTG3306 Strategic Marketing
Prerequisites:
MKTG2305 Marketing Research; for pre-2012 courses: MKTG2203 Marketing Management (
or
equivalent);
or
MKTG2204 Consumer Behaviour (
or
equivalent)
Degree-specific major units
Take unit(s) to the value of 18 points:
Availability Unit code Unit name unit requirements
S1, SS MGMT3342 Entrepreneurship
Prerequisites:
any two Level 2 units in the Management major
or
Marketing major; for pre-2012 courses: none
S2 MKTG3301 Marketing Applications
Prerequisites:
any two Level 2 Marketing units
S2 MKTG3303 New Product Development and Commercialisation
Prerequisites:
any two Level 2 Marketing units; for pre-2012 courses: none
Incompatibility:
MGMT3303 Management of Technology and Innovation
S1 MKTG3307 Contemporary Marketing Issues
Prerequisites:
any two Level 2 Marketing units; for pre-2012 courses: MKTG2203 Marketing Management (
or
equivalent)
or
MKTG2204 Consumer Behaviour (
or
equivalent)
S1 MKTG3310 International Marketing
Prerequisites:
any two Level 2 Marketing units; for pre-2012 courses: MKTG2203 Marketing Management (
or
equivalent);
or
MKTG2204 Consumer Behaviour (
or
equivalent)
S2 MKTG3311 Services Marketing
Prerequisites:
any two Level 2 Marketing units; for pre-2012 courses: none

Choosing your degree-specific major

You must satisfy the requirements of a degree-specific major before you complete your course. The flexible structure of an undergraduate course allows you to try out a number of different subjects to see what interests you before nominating your degree-specific major. You have the choice to either nominate your degree-specific major when you first enrol in the course or delay nominating it until your second year.

To plan the first year of your study without nominating a degree-specific major, you are advised to choose units that will pave the way to two or more degree-specific majors that are of interest to you. For examples of the choice of units available in first year, search the first-year study plans .

To fully understand the structure of an undergraduate course, read the course structure information and the Undergraduate Degree Course Rules.

The following example illustrates how the Marketing degree-specific major can be included in the Bachelor of Commerce course.

Example: Course Study Plan: CSP002-MRKTG

There are more choices open to you. For more examples, search the study plans .

Choosing a second major

You also have the option to choose a second major from those available in the Bachelor of Arts, Bachelor of Biomedical Science, Bachelor of Commerce, Bachelor of Design Only available to re-enrolling students. or Bachelor of Science course, giving you the opportunity to pursue your interests no matter how different they are.

The following example illustrates how the Marketing degree-specific major can be combined with a second major in the Bachelor of Commerce course.

Example: Course Study Plan: CSP002-MRKTG-Generic

For more examples of combinations of majors, search the study plans .

Marketing can also be taken as a second major.

Second major

Marketing can be taken as a second major in the following degree courses:

Overview of unit sequence

The Marketing second major is a single major comprising:

  • two Level 1 units
  • two Level 2 units
  • four Level 3 units
Key to availability of units:
S1 = Semester 1; S2 = Semester 2; SS = summer teaching period

Bachelor of Commerce students completing a second major in Engineering Science must complete CITS2401 Computer Analysis and Visualisation as the Level 2 option to meet the requirements of the major.

Level 1

Second major units
Take all units (12 points):
Availability Unit code Unit name unit requirements
S1, S2, SS MKTG1203 Introduction to Marketing
Incompatibility:
MKTG2203 Marketing Management
S1, S2 MKTG1204 Consumer Behaviour
Incompatibility:
MKTG2204 Consumer Behaviour

Level 2

Second major units
Take the following unit:
Availability Unit code Unit name unit requirements
S1, S2 MKTG2305 Marketing Research
Prerequisites:
MKTG1203 Marketing Management; for pre-2012 courses: MKTG2203 Marketing Management,
or
MKTG2204 Consumer Behaviour
Incompatibility:
MKTG3305 Marketing Research
Second major units
Take unit(s) to the value of 6 points:
Availability Unit code Unit name unit requirements
S2, SS MKTG2238 Advertising and Promotion
Prerequisites:
MKTG1203 Introduction to Marketing;
or
equivalent; for pre-2012 courses: none
S2 MKTG2301 Small Business Management
Prerequisites:
MKTG1203 Introduction to Marketing; for pre-2012 courses: none
Incompatibility:
MGMT3301 Small Business Management

Level 3

Second major units
Take the following unit:
Availability Unit code Unit name unit requirements
S2 MKTG3306 Strategic Marketing
Prerequisites:
MKTG2305 Marketing Research; for pre-2012 courses: MKTG2203 Marketing Management (
or
equivalent);
or
MKTG2204 Consumer Behaviour (
or
equivalent)
Second major units
Take unit(s) to the value of 18 points:
Availability Unit code Unit name unit requirements
S1, SS MGMT3342 Entrepreneurship
Prerequisites:
any two Level 2 units in the Management major
or
Marketing major; for pre-2012 courses: none
S2 MKTG3301 Marketing Applications
Prerequisites:
any two Level 2 Marketing units
S2 MKTG3303 New Product Development and Commercialisation
Prerequisites:
any two Level 2 Marketing units; for pre-2012 courses: none
Incompatibility:
MGMT3303 Management of Technology and Innovation
S1 MKTG3307 Contemporary Marketing Issues
Prerequisites:
any two Level 2 Marketing units; for pre-2012 courses: MKTG2203 Marketing Management (
or
equivalent)
or
MKTG2204 Consumer Behaviour (
or
equivalent)
S1 MKTG3310 International Marketing
Prerequisites:
any two Level 2 Marketing units; for pre-2012 courses: MKTG2203 Marketing Management (
or
equivalent);
or
MKTG2204 Consumer Behaviour (
or
equivalent)
S2 MKTG3311 Services Marketing
Prerequisites:
any two Level 2 Marketing units; for pre-2012 courses: none

Choosing a second major

The flexible structure of an undergraduate course allows you the option of including a second major. You have the choice to either nominate your second major when you first enrol in the course or delay it until your second year. For a major to be recorded on your academic record it must be nominated before the requirements of the course are completed.

To fully understand the structure of an undergraduate course, read the course structure information and the Undergraduate Degree Course Rules.

The following example illustrates how Marketing can be included as a second major in an undergraduate degree course.

Example: Course Study Plan: CSPGeneric-DSMGeneric-MRKTG

For more examples of combinations of majors, search the study plans .

Marketing can also be taken as a degree-specific major.