MKTG5550 Marketing Principles

6 points
(see Timetable)
Non-standard teaching periodUWA (Perth)Face to face
Trimester 1UWA (Perth)Face to face
Trimester 2UWA (Perth)Face to face
Trimester 3UWA (Perth)Face to face
Trimester 1OnlineOnline
This unit studies the marketing function; marketing decision making and the marketing mix; forecasting demand; market segmentation and related behavioural issues; marketing strategies; product as a marketing variable; channel strategy; promotion budgeting and allocation, promotion and advertising strategies; pricing decisions; and evaluation and control of marketing management.
Students are able to (1) learn how to apply marketing principles and develop theoretical marketing knowledge in a local and global context; (2) develop an understanding of the importance of value creation in marketing; (3) improve writing and presentation skills; (4) develop an ability to work more effectively in teams; and (5) increase awareness and understanding of ethical, social and environmental issues in marketing.
Indicative assessments in this unit are as follows: (1) participation; (2) group case study; and (3) final examination. Further information is available in the unit outline.

Supplementary assessment is not available in this unit.
Unit Coordinator(s)
Dr Joanne Sneddon (Tri 1, session 3/Tri 2), Richard Gruner (Tri 2, Tri 3), Greg Brush (Tri 3)
Unit rules
enrolment in one of the following courses: Master of Business Administration (coursework); Master of Business Administration (coursework and dissertation); Graduate Certificate in Business; Graduate Certificate in Entrepreneurship and Innovation;
approval from The Business School only, which will be determined with regard to relevant documented professional work experience.
MKTG5561 Marketing Management
Contact hours
trimester teaching periods—lectures/seminars/workshops: up to 3 hours per week; non-standard teaching period—lectures/seminars/workshops: up to 5 hours per week over 7 weeks
Unit Outline
Trimester 1_2019 [TRI-1_2019]
Trimester 1_2019_ONLINE [TRI-1_2019_ONLINE]
Trimester 2_2019 [TRI-2_2019]
Trimester 2_2019_ONLINE [TRI-2_2019_ONLINE]
Non-standard teaching period [TS-G-2C_2019]
  • The availability of units in Semester 1, 2, etc. was correct at the time of publication but may be subject to change.
  • All students are responsible for identifying when they need assistance to improve their academic learning, research, English language and numeracy skills; seeking out the services and resources available to help them; and applying what they learn. Students are encouraged to register for free online support through GETSmart; to help themselves to the extensive range of resources on UWA's STUDYSmarter website; and to participate in WRITESmart and (ma+hs)Smart drop-ins and workshops.
  • Books and other material wherever listed may be subject to change. Book lists relating to 'Preliminary reading', 'Recommended reading' and 'Textbooks' are, in most cases, available at the University Co-operative Bookshop (from early January) and appropriate administrative offices for students to consult. Where texts are listed in the unit description above, an asterisk (*) indicates that the book is available in paperback.