BUSN4402 Quantitative Business Research Methods
- 6 points
|Semester 1||UWA (Perth)||Face to face|
- Details for undergraduate courses
- Honours core unit in Work and Employment Relations [Bachelor of Arts (Honours)]
- Honours core unit in Human Resource Management; Management; Marketing [Bachelor of Commerce (Honours)]
- This unit is an overview of some of the advanced quantitative research methods that are used in business research. Topics include (1) the appropriate use of quantitative research methods; (2) some theoretical concepts and a discussion about empirical constructs and measures; (3) an examination of some advanced statistical methods for discovering associations between variables; and (4) the use of a statistical software package, in this case, the SPSS program. The effective use of these quantitative research methods is best understood by attending the classes and workshops and a close reading of the research papers provided, which are drawn from several disciplines in management, marketing and the social sciences more generally.
- Students are able to (1) recognise research questions and contexts for which quantitative research methods are appropriate; (2) understand the limitations of quantitative research and recognise situations in which it is inappropriate; (3) know the basic steps in undertaking quantitative research; (4) understand how quantitative measurement scales are used to represent theoretical concepts; (5) understand how quantitative research methods can be used to measure relationships between variables; (6) identify the appropriate statistical technique to answer specific research questions; (7) use the knowledge gained to evaluate published quantitative research reports; and (8) use some computer software.
- Assessment information is provided in the unit outline.
Supplementary assessment is not available in this unit.
- Unit Coordinator(s)
- Professor Geoff Soutar
- Unit rules
- enrolment in the Bachelor of Arts (Honours), Bachelor of Commerce (Honours)
completion of 144 points in the Bachelor of Philosophy (Honours)
a Doctor of Philosophy in a relevant area
- Contact hours
- lectures/tutorials/seminars/workshops: up to 3 hours per week
- The availability of units in Semester 1, 2, etc. was correct at the time of publication but may be subject to change.
- All students are responsible for identifying when they need assistance to improve their academic learning, research, English language and numeracy skills; seeking out the services and resources available to help them; and applying what they learn. Students are encouraged to register for free online support through GETSmart; to help themselves to the extensive range of resources on UWA's STUDYSmarter website; and to participate in WRITESmart and (ma+hs)Smart drop-ins and workshops.
- Books and other material wherever listed may be subject to change. Book lists relating to 'Preliminary reading', 'Recommended reading' and 'Textbooks' are, in most cases, available at the University Co-operative Bookshop (from early January) and appropriate administrative offices for students to consult. Where texts are listed in the unit description above, an asterisk (*) indicates that the book is available in paperback.