COMM4104 Public Communication

Credit
6 points
Offering
(see Timetable)
AvailabilityLocationMode
Semester 2UWA (Perth)Multi-mode
Details for undergraduate courses
  • Honours option in Communication and Media Studies [Bachelor of Arts (Honours)]
Content
This unit focuses on rhetoric and public communication. It has been designed to provide students with a strong grounding in rhetorical theory and enable them to understand the process and complexities of communicating in public relations, political speech, marketing, strategic and professional environments.
Outcomes
Students are able to (1) master key elements of effective communication such as public speaking and rhetorical construction; (2) communicate effectively in a professional or creative environment; and (3) understand how meanings, values and identities are produced through the process of public communication.
Assessment
Typically this unit is assessed in the following ways: (1) presentation; (2) participation; and (3) project. Further information is available in the unit outline.

Supplementary assessment is not available in this unit.
Unit Coordinator(s)
Dr Tauel Harper
Unit rules
Incompatibility:
COMM7484 Honours Seminar 4 (Communication Studies)
  • The availability of units in Semester 1, 2, etc. was correct at the time of publication but may be subject to change.
  • All students are responsible for identifying when they need assistance to improve their academic learning, research, English language and numeracy skills; seeking out the services and resources available to help them; and applying what they learn. Students are encouraged to register for free online support through GETSmart; to help themselves to the extensive range of resources on UWA's STUDYSmarter website; and to participate in WRITESmart and (ma+hs)Smart drop-ins and workshops.
  • Books and other material wherever listed may be subject to change. Book lists relating to 'Preliminary reading', 'Recommended reading' and 'Textbooks' are, in most cases, available at the University Co-operative Bookshop (from early January) and appropriate administrative offices for students to consult. Where texts are listed in the unit description above, an asterisk (*) indicates that the book is available in paperback.