COMM5701 Strategic Communications in a Digital Era
- 6 points
Availability Location Mode Non-standard teaching period UWA (Perth) Face to face
- This unit introduces the key concepts in strategic communications and considers the way in which digital technologies have reinvented communication processes. It overviews the drivers of strategic communication and considers how the fields of public relations, media management, marketing and corporate communications have adapted their communication practices. The unit provides students with knowledge and skills in relation to (1) the role of strategic communications in achieving outcomes; (2) the importance of cultural literacy in building stakeholder relationships; (3) the centrality of issues management in effective communications; (4) the ways in which digital technologies have refined communication tactics like event planning and media liaison; and (5) and the value of research/data to targeted communications.
- Students are able to (1) acquire a systematic and thorough understanding of the history, culture and environment of strategic communications; (2) gain an understanding of the role of digital communications in media and communications strategy; and (3) acquire a broad overview of the skills and processes across a range of strategic communications functions, forms and outputs.
- Typically this unit is assessed in the following ways: (1) case study/analysis/campaign; (2) research essay; and (3) participation, quizzes and presentations. Further information is available in the unit outline.
Supplementary assessment is not available in this unit.
- Unit Coordinator(s)
- Associate Professor Helen Fordham
- Contact hours
- up to 24 hours
- The availability of units in Semester 1, 2, etc. was correct at the time of publication but may be subject to change.
- All students are responsible for identifying when they need assistance to improve their academic learning, research, English language and numeracy skills; seeking out the services and resources available to help them; and applying what they learn. Students are encouraged to register for free online support through GETSmart; to help themselves to the extensive range of resources on UWA's STUDYSmarter website; and to participate in WRITESmart and (ma+hs)Smart drop-ins and workshops.
- Books and other material wherever listed may be subject to change. Book lists relating to 'Preliminary reading', 'Recommended reading' and 'Textbooks' are, in most cases, available at the University Co-operative Bookshop (from early January) and appropriate administrative offices for students to consult. Where texts are listed in the unit description above, an asterisk (*) indicates that the book is available in paperback.