COMM5705 Representation and Promotion

Credit
6 points
Offering
(see Timetable)
AvailabilityLocationMode
Non-standard teaching periodUWA (Perth)Face to face
Content
In this unit, students acquire specific skills in three key areas of strategic communication: (1) graphic, digital and online representation as an integrated communicative function including the use of web-based media for the achievement of organisational strategic goals; (2) the role of visual branding in contemporary strategic communication; and (3) representation of organisations through media releases, brochures and other informational mechanisms. Parts of the unit are taught by guest lecturers drawn from professional contexts.
Outcomes
Students are able to (1) develop skills across a range of strategic communication activities; (2) understand the central role of consistent representation and branding for organisations to achieve their strategic goals; (3) understand the role of digital graphic design in strategic communications; and (4) acquire an understanding of contemporary graphic design and digital media processes in relation to representation and organisational identity.
Assessment
Typically this unit is assessed in the following ways: (1) a skills-based exercise; (2) a folio of representational and branding work; and (3) attendance, participation and presentations. Further information is available in the unit outline.

Supplementary assessment is not available in this unit.
Unit Coordinator(s)
Associate Professor Helen Fordham
Contact hours
24–36 hours
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