LAWS3308 Marketing, Management and the Law
- 6 points
Availability Location Mode Semester 2 UWA (Perth) Face to face
- Details for undergraduate courses
- Level 3 core unit in the Business Law major sequence
- The area of knowledge for this unit is Management and Commerce
- Category B broadening unit for students
- Level 3 elective
- This unit is available at Level 2 or 3. It traces the development of a marketing enterprise through all stages of the marketing process and considers the legal aspects of each stage. It deals with the legal protection of innovative new products and the prohibitions on other traders 'free riding' on the reputation and goodwill of an established business, the legal rights and duties of suppliers, customers and ultimate consumers of goods and services, relationships with competitors, proscribed anti-competitive behaviour and product liability.
- Students are able to (1) describe the key elements and institutions of the Australian legal system; (2) display a working knowledge of each of the following important areas of Australian business law—intellectual property, competition law and consumer protection law; (3) demonstrate logical reasoning, analysis and communication skills; (4) apply this knowledge and these skills in analysing and solving a series of legal case studies and hypothetical business problems; and (5) gain basic skills in (a) reading and analysing legal texts, journal articles and government reports; (b) understanding and using Australian and other common law primary legal resources—law reports, statutes (including electronic versions); (c) legal method and writing (tutorial paper, take-home assignment and final examination); and (d) oral communication (tutorial presentation).
- Indicative assessments in this unit are as follows: (1) tutorial work; (2) assignment; and (3) examination. Further information is available in the unit outline.
Supplementary assessment is not available in this unit except in the case of a bachelor's pass degree student who has obtained a mark of 45 to 49 overall and is currently enrolled in this unit, and it is the only remaining unit that the student must pass in order to complete their course.
- Unit Coordinator(s)
- Associate Professor Peter Sinden
- Unit rules
- Contact hours
- lectures: 2 hours per week; tutorials: 1 hour per week
Clarke, B. R. et al. Marketing and the Law, 4th edn: LexisNexis 2011
- The availability of units in Semester 1, 2, etc. was correct at the time of publication but may be subject to change.
- All students are responsible for identifying when they need assistance to improve their academic learning, research, English language and numeracy skills; seeking out the services and resources available to help them; and applying what they learn. Students are encouraged to register for free online support through GETSmart; to help themselves to the extensive range of resources on UWA's STUDYSmarter website; and to participate in WRITESmart and (ma+hs)Smart drop-ins and workshops.
- Books and other material wherever listed may be subject to change. Book lists relating to 'Preliminary reading', 'Recommended reading' and 'Textbooks' are, in most cases, available at the University Co-operative Bookshop (from early January) and appropriate administrative offices for students to consult. Where texts are listed in the unit description above, an asterisk (*) indicates that the book is available in paperback.