- 6 points
|Semester 1||UWA (Perth)||Face to face|
|Summer teaching period||UWA (Perth)||Face to face|
- Details for undergraduate courses
- Level 3 option in the Marketing; Management major sequences
- Category B broadening unit for students
- Level 3 elective
- This unit introduces students to the entrepreneurial process and to those aspects of management of particular importance to the entrepreneur. The qualities and skills needed to be a successful entrepreneur are examined. Lectures cover creativity, invention and innovation; discovery and evaluation of product opportunities; new venture start-up; feasibility planning; protection and commercialisation of intellectual property; marketing, financial and production strategies; sources of finance; valuations; franchising; and internationalisation of entrepreneurship. Students complete a major group project which provides an opportunity to develop their own new venture.
- Students are able to (1) develop an understanding of the entrepreneurial process through exposure to theoretical concepts and current developments in the field; (2) examine the knowledge, qualities and skills needed to become a successful entrepreneur; (3) identify and evaluate strategies that drive entrepreneurial performance and growth; and (4) produce an appropriate business plan for a new entrepreneurial venture or critically analyse an existing business model with a view of enhancing its future potential.
- Typically this unit is assessed in the following ways: (1) examination; (2) assignment ; and (3) group project. Further information is available in the unit outline.
Supplementary assessment is not available in this unit except in the case of a bachelor's pass degree student who has obtained a mark of 45 to 49 overall and is currently enrolled in this unit, and it is the only remaining unit that the student must pass in order to complete their course.
- Unit Coordinator(s)
- Sebastiaan van Doorn
- Unit rules
- any two Level 2 units in the Management major
Marketing major; for pre-2012 courses: none
- Contact hours
- lectures/tutorials/seminars/workshops: up to 3 hours per week
- The availability of units in Semester 1, 2, etc. was correct at the time of publication but may be subject to change.
- All students are responsible for identifying when they need assistance to improve their academic learning, research, English language and numeracy skills; seeking out the services and resources available to help them; and applying what they learn. Students are encouraged to register for free online support through GETSmart; to help themselves to the extensive range of resources on UWA's STUDYSmarter website; and to participate in WRITESmart and (ma+hs)Smart drop-ins and workshops.
- Books and other material wherever listed may be subject to change. Book lists relating to 'Preliminary reading', 'Recommended reading' and 'Textbooks' are, in most cases, available at the University Co-operative Bookshop (from early January) and appropriate administrative offices for students to consult. Where texts are listed in the unit description above, an asterisk (*) indicates that the book is available in paperback.