MKTG1107 Consumers Around the World

6 points
(see Timetable)
Semester 1UWA (Perth)Face to face
Details for undergraduate courses
  • The area of knowledge for this unit is Management and Commerce
  • Category A broadening unit for Bachelor of Commerce students where relevant according to the broadening requirements for each student
  • Level 1 elective
Culture is learned and then forgotten. However, it is a fundamental and enduring influence on behaviour, even in today's increasingly global world. Market growth in affluent, well-developed countries has slowed and attention has turned toward emerging markets. This unit aims to provide students with an understanding of how cultural and socio-demographic diversity relate to a myriad of differences in consumption patterns. Students reflect on how their experiences impact their consumption behaviour and how these experiences differ from others.
Students are able to (1) appreciate how personal and cultural values are related and differ within and across countries; (2) demonstrate how people and their consumption are shaped by their environment and their personal experiences; (3) demonstrate the ability to communicate and work with people from diverse cultures; and (4) demonstrate an understanding of available research and communicate their critical thoughts in well-developed arguments, both oral and written.
Indicative assessments in this unit are as follows: (1) tutorial participation; (2) quizzes; and (3) written project. Further information is available in the unit outline.

Supplementary assessment is not available in this unit except in the case of a bachelor's pass degree student who has obtained a mark of 45 to 49 overall and is currently enrolled in this unit, and it is the only remaining unit that the student must pass in order to complete their course.
Unit Coordinator(s)
Winthrop Professor Julie Lee (Sem 1)
Contact hours
lectures/Practical Classes/seminars/workshops: up to 3 hours per week
Unit Outline
Semester 1_2019 [SEM-1_2019]
  • The availability of units in Semester 1, 2, etc. was correct at the time of publication but may be subject to change.
  • All students are responsible for identifying when they need assistance to improve their academic learning, research, English language and numeracy skills; seeking out the services and resources available to help them; and applying what they learn. Students are encouraged to register for free online support through GETSmart; to help themselves to the extensive range of resources on UWA's STUDYSmarter website; and to participate in WRITESmart and (ma+hs)Smart drop-ins and workshops.
  • Books and other material wherever listed may be subject to change. Book lists relating to 'Preliminary reading', 'Recommended reading' and 'Textbooks' are, in most cases, available at the University Co-operative Bookshop (from early January) and appropriate administrative offices for students to consult. Where texts are listed in the unit description above, an asterisk (*) indicates that the book is available in paperback.