MKTG1204 Consumer Behaviour

Credit
6 points
Offering
(see Timetable)
AvailabilityLocationMode
Semester 1UWA (Perth)Face to face
Semester 2UWA (Perth)Face to face
Semester 2AlbanyMulti-mode
Details for undergraduate courses
  • Level 1 core unit in the Marketing major sequence
  • Category B broadening unit for students
  • Level 1 elective
Content
This unit introduces the fundamental concepts, principles and theories of consumer behaviour and their marketing implications. Topics include the consumer purchase decision-making process; and environmental and individual determinants of consumer behaviour.
Outcomes
Students are able to (1) identify the different components of consumer decision-making process and individual and environmental factors that influence it; (2) identify how consumer behaviour decision-making processes influence organisations' marketing activities; (3) demonstrate the applicability of different consumer behaviour concepts; (4) demonstrate the ability to produce clear and concise written communication; and (5) demonstrate the ability to discuss different consumer behaviour concepts in a clear and consistent way.
Assessment
Assessment information is provided in the unit outline.

Supplementary assessment is not available in this unit except in the case of a bachelor's pass degree student who has obtained a mark of 45 to 49 overall and is currently enrolled in this unit, and it is the only remaining unit that the student must pass in order to complete their course.
Unit Coordinator(s)
Dr Sanjit Roy
Unit rules
Incompatibility:
MKTG2204 Consumer Behaviour
Contact hours
lectures/tutorials/seminars/workshops: up to 3 hours per week
  • The availability of units in Semester 1, 2, etc. was correct at the time of publication but may be subject to change.
  • All students are responsible for identifying when they need assistance to improve their academic learning, research, English language and numeracy skills; seeking out the services and resources available to help them; and applying what they learn. Students are encouraged to register for free online support through GETSmart; to help themselves to the extensive range of resources on UWA's STUDYSmarter website; and to participate in WRITESmart and (ma+hs)Smart drop-ins and workshops.
  • Books and other material wherever listed may be subject to change. Book lists relating to 'Preliminary reading', 'Recommended reading' and 'Textbooks' are, in most cases, available at the University Co-operative Bookshop (from early January) and appropriate administrative offices for students to consult. Where texts are listed in the unit description above, an asterisk (*) indicates that the book is available in paperback.