MKTG2301 Small Business Management

Credit
6 points
Offering
(see Timetable)
AvailabilityLocationMode
Semester 2UWA (Perth)Face to face
Details for undergraduate courses
  • Level 2 option in the Marketing major sequence
  • Category B broadening unit for students
  • Level 2 elective
Content
This unit concentrates on the theory and practice of effective small business management and challenges assumptions that may be held about the way small businesses can or should adopt large business models and management practices. Topics include the role of small business in the economy, forms of small business ownership, assessing the feasibility of a small business concept, marketing and financing the small business, managing people in the small business, succession and risk management and legal issues in small business management.
Outcomes
Students are able to (1) identify the contemporary issues in small business management, the role of entrepreneurs and small businesses in the Australian economy and the particular challenges they face; (2) critically reflect on the contemporary marketing and management theories as they apply in small business management and in particular the ability of a small business to create and maintain a competitive advantage in the market; (3) demonstrate the ability to produce clear oral presentations of their work; and (4) produce clear and concise written communication using an appropriate writing and referencing style.
Assessment
Typically this unit is assessed in the following ways: (1) final examination and (2) assignments. Further information is available in the unit outline.

Supplementary assessment is not available in this unit except in the case of a bachelor's pass degree student who has obtained a mark of 45 to 49 overall and is currently enrolled in this unit, and it is the only remaining unit that the student must pass in order to complete their course.
Unit rules
Prerequisites:
MKTG1203 Introduction to Marketing; for pre-2012 courses: none
Incompatibility:
MGMT3301 Small Business Management
Contact hours
lectures/tutorials/seminars/workshops: up to 3 hours per week
  • The availability of units in Semester 1, 2, etc. was correct at the time of publication but may be subject to change.
  • All students are responsible for identifying when they need assistance to improve their academic learning, research, English language and numeracy skills; seeking out the services and resources available to help them; and applying what they learn. Students are encouraged to register for free online support through GETSmart; to help themselves to the extensive range of resources on UWA's STUDYSmarter website; and to participate in WRITESmart and (ma+hs)Smart drop-ins and workshops.
  • Books and other material wherever listed may be subject to change. Book lists relating to 'Preliminary reading', 'Recommended reading' and 'Textbooks' are, in most cases, available at the University Co-operative Bookshop (from early January) and appropriate administrative offices for students to consult. Where texts are listed in the unit description above, an asterisk (*) indicates that the book is available in paperback.