MKTG3307 Contemporary Marketing Issues

6 points
(see Timetable)
Semester 1UWA (Perth)Face to face
Details for undergraduate courses
  • Level 3 option in the Marketing major sequence
  • The area of knowledge for this unit is Management and Commerce
  • Category B broadening unit for students
  • Level 3 elective
This unit consists of a range of modules covering contemporary issues in marketing. Students are required to choose two modules from the range offered. Modules vary according to current research being conducted by faculty and visiting academic staff. Examples of module content could include marketing using new social media, relationship marketing, marketing in not-for-profit contexts and business marketing. The academic objectives of the unit are to give students the ability to develop skills and knowledge in emerging areas of the marketing discipline.
Students are able to (1) identify the contemporary issues in marketing in organisations and society; (2) identify contemporary marketing issues and discuss their relevance to organisational problems; (3) critically reflect on the contemporary theories underpinning marketing; (4) analyse and interpret contemporary marketing strategies, and critically reflect on appropriate recommendations for improvement; (5) demonstrate competencies to work effectively in teams; (6) demonstrate the ability to give oral presentations in a clear and coherent manner; and (7) demonstrate the ability to produce clear and concise written communication.
Typically this unit is assessed in the following ways: (1) class participation; (2) examinations; and (3) assignments. Further information is available in the unit outline.

Supplementary assessment is not available in this unit except in the case of a bachelor's pass degree student who has obtained a mark of 45 to 49 overall and is currently enrolled in this unit, and it is the only remaining unit that the student must pass in order to complete their course.
Unit Coordinator(s)
Dr Shasha Wang
Unit rules
any two Level 2 Marketing units; for pre-2012 courses: MKTG2203 Marketing Management (or equivalent)
MKTG2204 Consumer Behaviour (or equivalent)
Contact hours
lectures/Practical Classes/seminars/workshops: up to 3 hours per week
Unit Outline
  • The availability of units in Semester 1, 2, etc. was correct at the time of publication but may be subject to change.
  • All students are responsible for identifying when they need assistance to improve their academic learning, research, English language and numeracy skills; seeking out the services and resources available to help them; and applying what they learn. Students are encouraged to register for free online support through GETSmart; to help themselves to the extensive range of resources on UWA's STUDYSmarter website; and to participate in WRITESmart and (ma+hs)Smart drop-ins and workshops.
  • Books and other material wherever listed may be subject to change. Book lists relating to 'Preliminary reading', 'Recommended reading' and 'Textbooks' are, in most cases, available at the University Co-operative Bookshop (from early January) and appropriate administrative offices for students to consult. Where texts are listed in the unit description above, an asterisk (*) indicates that the book is available in paperback.