MKTG3310 International Marketing

6 points
(see Timetable)
Semester 1UWA (Perth)Face to face
Details for undergraduate courses
  • Level 3 option in the Marketing major sequence
  • The area of knowledge for this unit is Management and Commerce
  • Category A broadening unit for Bachelor of Commerce students where relevant according to the broadening requirements for each student
  • Level 3 elective
This unit introduces students to the conceptual framework and practice associated with marketing in the international environment. Special environmental and organisational factors as well as marketing policies and strategies pertaining to international marketing are covered. The unit also looks at import and export procedures and how to assess foreign markets.
Students are able to (1) critically analyse marketing decisions for entry and expansion in target markets; (2) apply acquired skills in information and cultural literacy to marketing in international context; (3) incorporate awareness of ethical, cultural, social and sustainability issues into international marketing contexts; and (4) develop an effective international marketing plan that is coherently communicated in verbal and written formats.
Typically this unit is assessed in the following ways: (1) group assignment; (2) tutorial participation; and (3) examination. Further information is available in the unit outline.

Supplementary assessment is not available in this unit except in the case of a bachelor's pass degree student who has obtained a mark of 45 to 49 overall and is currently enrolled in this unit, and it is the only remaining unit that the student must pass in order to complete their course.
Unit Coordinator(s)
Dr Daniel Schepis
Unit rules
any two Level 2 Marketing units; for pre-2012 courses: MKTG2203 Marketing Management (or equivalent);
MKTG2204 Consumer Behaviour (or equivalent)
Contact hours
lectures/Practical Classes/seminars/workshops: up to 3 hours per week
Unit Outline
  • The availability of units in Semester 1, 2, etc. was correct at the time of publication but may be subject to change.
  • All students are responsible for identifying when they need assistance to improve their academic learning, research, English language and numeracy skills; seeking out the services and resources available to help them; and applying what they learn. Students are encouraged to register for free online support through GETSmart; to help themselves to the extensive range of resources on UWA's STUDYSmarter website; and to participate in WRITESmart and (ma+hs)Smart drop-ins and workshops.
  • Books and other material wherever listed may be subject to change. Book lists relating to 'Preliminary reading', 'Recommended reading' and 'Textbooks' are, in most cases, available at the University Co-operative Bookshop (from early January) and appropriate administrative offices for students to consult. Where texts are listed in the unit description above, an asterisk (*) indicates that the book is available in paperback.