MKTG5465 Applied Marketing Research

Credit
6 points
Offering
(see Timetable)
AvailabilityLocationMode
Semester 2UWA (Perth)Face to face
Content
This unit introduces students to research methods that are useful both in management situations and academic research. Topics are organised within the framework of the philosophy of science and focus on each stage of the research process, including the problem definition, the theoretical framework, generation of hypotheses, and research design. Univariate, bivariate and key multivariate techniques are addressed later in the unit.
Outcomes
Students are able to (1) display problem-analysis skills and effective communication to produce professional market research reports; (2) demonstrate a working knowledge of the concepts and methods of marketing research; (3) recognise, with an increased sensitivity, the biases and limitations of marketing data; (4) demonstrate competency with the SPSS statistical software package and the ability to use SPSS to input marketing data and analyse the results from various basic statistical techniques; (5) develop competencies to work more effectively in teams through completion of groupwork; (6) demonstrate personal awareness of the social and ethical impact of market research; and (7) demonstrate self-management and independent learning skills through the completion of weekly assigned work.
Assessment
Indicative assessments in this unit are as follows: (1) class participation; (2) group report; and (3) examinations. Further information is available in the unit outline.

Supplementary assessment is not available in this unit.
Unit Coordinator(s)
Dr Liudmila Tarabashkina
Contact hours
lectures/seminars/workshops: up to 3 hours per week
Unit Outline
Semester 1_2019 [SEM-1_2019]
  • The availability of units in Semester 1, 2, etc. was correct at the time of publication but may be subject to change.
  • All students are responsible for identifying when they need assistance to improve their academic learning, research, English language and numeracy skills; seeking out the services and resources available to help them; and applying what they learn. Students are encouraged to register for free online support through GETSmart; to help themselves to the extensive range of resources on UWA's STUDYSmarter website; and to participate in WRITESmart and (ma+hs)Smart drop-ins and workshops.
  • Books and other material wherever listed may be subject to change. Book lists relating to 'Preliminary reading', 'Recommended reading' and 'Textbooks' are, in most cases, available at the University Co-operative Bookshop (from early January) and appropriate administrative offices for students to consult. Where texts are listed in the unit description above, an asterisk (*) indicates that the book is available in paperback.