MKTG5503 Enterprise and Innovation

Credit
6 points
Offering
(see Timetable)
AvailabilityLocationMode
Non-standard teaching periodUWA (Perth)Face to face
Content
This unit introduces students to the nature and characteristics of entrepreneurship and innovation and explores the interrelationship between the two within contemporary economies from a managerial perspective. The nature of enterprise behaviour and the characteristics of entrepreneurs in both large and small organisations are examined, as are the policy issues associated with encouraging enterprise and innovation within large organisations and the wider community. Students examine their own propensity for enterprise and creativity, while exploring the nature and process of innovation. They are provided with an understanding of how technology and innovation are distinct but related constructs, as well as the psychological, social and cultural forces influencing new venture creation. The fundamentals of opportunity recognition and screening of new venture ideas are examined from both a macro and micro perspective. Commercialisation, IP management and the financing of entrepreneurial ventures are also addressed.
Outcomes
Students are able to (1) appreciate the importance of entrepreneurship to a healthy economy; (2) explain the concepts and key theories relating to entrepreneurship and innovation; (3) examine successful and unsuccessful examples of entrepreneurship from a range of perspectives including small business, technology start-up, large organisations, spin-outs and social enterprise; (4) apply frameworks for new venture creation and entrepreneurial management including processes for identifying and screening opportunities; and (5) identify the various types of innovation.
Assessment
Typically this unit is assessed in the following ways: (1) assignments; (2) individual case study analysis; and (3) online tests. Further information is available in the unit outline.

Supplementary assessment is not available in this unit.
Unit Coordinator(s)
Mr Antoine Musu
Contact hours
lectures/workshops/seminars: total of 36 hours over 10 weeks
Unit Outline
http://www.unitoutlines.biz.uwa.edu.au/Units/MKTG5503/TS-G-2C/2018
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