MKTG5505 Marketing and Society
- 6 points
|Semester 1||UWA (Perth)||Face to face|
- This unit extends student knowledge into areas seldom covered in traditional marketing studies. Students explore the societal and environmental consequences of marketing and, as a result, are better positioned to make more sustainable product related decisions. They are introduced to the life goal concepts of life satisfaction, wellbeing and quality of life (QOL) and develop a deeper appreciation of how marketing can positively enhance life goals. Students examine the potential contribution of market based economies to equitable globalisation and learn how new technologies can be applied to achieve the above in a more sustainable manner.
- Students are able to (1) recognise, understand and respond appropriately to ethical, cultural, social and sustainability issues for specialised marketing tasks; (2) demonstrate holistic and creative thinking and be able to interpret and adapt acquired knowledge to new marketing situations; (3) demonstrate the ability to give oral presentations that are clear and coherent; (4) demonstrate an appreciative understanding of marketing's potential contribution to societal and environmental wellbeing; and (5) demonstrate the ability to give oral presentations that are clear and coherent to specialists and non-specialists.
- Typically this unit is assessed in the following ways: (1) case study; (2) presentation; and (3) final examination. Further information is available in the unit outline.
Supplementary assessment is not available in this unit.
- Unit Coordinator(s)
- Professor Robert Armstrong
- Contact hours
- lectures/seminars/workshops: up to 3 hours per week
- Unit Outline
- The availability of units in Semester 1, 2, etc. was correct at the time of publication but may be subject to change.
- All students are responsible for identifying when they need assistance to improve their academic learning, research, English language and numeracy skills; seeking out the services and resources available to help them; and applying what they learn. Students are encouraged to register for free online support through GETSmart; to help themselves to the extensive range of resources on UWA's STUDYSmarter website; and to participate in WRITESmart and (ma+hs)Smart drop-ins and workshops.
- Books and other material wherever listed may be subject to change. Book lists relating to 'Preliminary reading', 'Recommended reading' and 'Textbooks' are, in most cases, available at the University Co-operative Bookshop (from early January) and appropriate administrative offices for students to consult. Where texts are listed in the unit description above, an asterisk (*) indicates that the book is available in paperback.