SCOM5303 Communication Strategies for Change

Credit
6 points
Offering
(see Timetable)
AvailabilityLocationMode
Semester 1UWA (Perth)Face to face
Content
This unit examines the interface between scientific knowledge, industry, policy and the general community. Emphasis is placed on the basic theoretical principles of communication and the extension of complex information to non-specialist audiences. Students examine different strategies that are used to raise awareness, educate, change behaviour, communicate about risks and promote new technologies. Students develop their understanding and skills in communication, extension, project management, community consultation, science's role in society, ethical issues and the role of information in achieving change.
Outcomes
Students are able to (1) have an awareness of different types of communication strategies that can be employed, depending on objectives; (2) be aware of the roles that trust and credibility play in communication; (3) understand the methods for evaluating effectiveness of communication campaigns; (4) access scholarly literature and write about communication with reference to that literature; (5) present findings orally to their peers; (6) work effectively in a team to develop a communication strategy and produce a professional consultancy report; and (7) have reflected on their learning process.
Assessment
Typically this unit is assessed in the following ways: (1) class blog discussion; (2) participation in a risk panel discussion; (3) consultancy report; and (4) essay. Further information is available in the unit outline.

Supplementary assessment is not available in this unit.
Unit Coordinator(s)
Associate Professor Rob Cover
Unit rules
Prerequisites:
enrolment in a postgraduate course
Incompatibility:
COMM3303/COMM8303 Science Communication for Change in Industry and Community; SCOM3320 Communication Strategies for Change
Contact hours
lectures: 2 hours per week; tutorials/practicals: 1 hour per week
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