SCOM5303 Communication Strategies for Change
- 6 points
|Semester 1||UWA (Perth)||Face to face|
- This unit examines the interface between scientific knowledge, industry, policy and the general community. Emphasis is placed on the basic theoretical principles of communication and the extension of complex information to non-specialist audiences. Students examine different strategies that are used to raise awareness, educate, change behaviour, communicate about risks and promote new technologies. Students develop their understanding and skills in communication, extension, project management, community consultation, science's role in society, ethical issues and the role of information in achieving change.
- Students are able to (1) have an awareness of different types of communication strategies that can be employed, depending on objectives; (2) be aware of the roles that trust and credibility play in communication; (3) understand the methods for evaluating effectiveness of communication campaigns; (4) access scholarly literature and write about communication with reference to that literature; (5) present findings orally to their peers; (6) work effectively in a team to develop a communication strategy and produce a professional consultancy report; and (7) have reflected on their learning process.
- Typically this unit is assessed in the following ways: (1) class blog discussion; (2) participation in a risk panel discussion; (3) consultancy report; and (4) essay. Further information is available in the unit outline.
Supplementary assessment is not available in this unit.
- Unit Coordinator(s)
- Associate Professor Rob Cover
- Unit rules
- enrolment in a postgraduate course
- COMM3303/COMM8303 Science Communication for Change in Industry and Community; SCOM3320 Communication Strategies for Change
- Contact hours
- lectures: 2 hours per week; tutorials/practicals: 1 hour per week
- The availability of units in Semester 1, 2, etc. was correct at the time of publication but may be subject to change.
- All students are responsible for identifying when they need assistance to improve their academic learning, research, English language and numeracy skills; seeking out the services and resources available to help them; and applying what they learn. Students are encouraged to register for free online support through GETSmart; to help themselves to the extensive range of resources on UWA's STUDYSmarter website; and to participate in WRITESmart and (ma+hs)Smart drop-ins and workshops.
- Books and other material wherever listed may be subject to change. Book lists relating to 'Preliminary reading', 'Recommended reading' and 'Textbooks' are, in most cases, available at the University Co-operative Bookshop (from early January) and appropriate administrative offices for students to consult. Where texts are listed in the unit description above, an asterisk (*) indicates that the book is available in paperback.