SSEH5677 Sport and Recreation Marketing

Credit
6 points
Offering
(see Timetable)
AvailabilityLocationMode
Semester 1UWA (Perth)Face to face
Content
This unit covers the introduction to sport and exercise marketing, sport and exercise consumers (motives, consumer decision-making process), sport/exercise marketing mix (product, people process, physical evidence, place, pricing, promotion) and customer satisfaction.
Outcomes
Students are able to (1) appreciate the nature and importance of marketing in sport and recreation businesses; (2) understand key motives for the consumption of sport and exercise and the consumer decision-making process; (3) highlight the elements of the services marketing mix; (4) appreciate unique aspects of sport and exercise and the impact of these unique features on the design of the marketing mix; and (5) describe key models of consumer satisfaction.
Assessment
Typically this unit is assessed in the following ways: (1) a final examination; (2) a tutorial workbook; (3) a quiz exercise; and (4) tutorial attendance. Further information is available in the unit outline.

Supplementary assessment is not available in this unit.
Unit Coordinator(s)
Dr James Dimmock
Unit rules
Prerequisites:
enrolment in the Master of Exercise Science (52510);
or
the Master of Health Science (71540);
or
Graduate Diploma in Sport and Recreation Management (51390)
Advisable prior study:
SSEH3377 Management in Sport, Health and Recreation (formerly HMES3377 Sport, Health and Recreation Marketing)
Contact hours
lectures/seminars: 3 hours per week
  • The availability of units in Semester 1, 2, etc. was correct at the time of publication but may be subject to change.
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  • Books and other material wherever listed may be subject to change. Book lists relating to 'Preliminary reading', 'Recommended reading' and 'Textbooks' are, in most cases, available at the University Co-operative Bookshop (from early January) and appropriate administrative offices for students to consult. Where texts are listed in the unit description above, an asterisk (*) indicates that the book is available in paperback.