SSEH5677 Sport and Recreation Marketing
- 6 points
|Semester 1||UWA (Perth)||Face to face|
- This unit covers the introduction to sport and exercise marketing, sport and exercise consumers (motives, consumer decision-making process), sport/exercise marketing mix (product, people process, physical evidence, place, pricing, promotion) and customer satisfaction.
- Students are able to (1) appreciate the nature and importance of marketing in sport and recreation businesses; (2) understand key motives for the consumption of sport and exercise and the consumer decision-making process; (3) highlight the elements of the services marketing mix; (4) appreciate unique aspects of sport and exercise and the impact of these unique features on the design of the marketing mix; (5) describe key models of consumer satisfaction; and (6) understand popular frameworks on persuasion and communication.
- Typically this unit is assessed in the following ways: (1) examinations; (2) essay; and (3) participation in guest lectures. Further information is available in the unit outline.
Supplementary assessment is not available in this unit.
- Unit Coordinator(s)
- Dr James Dimmock
- Unit rules
- enrolment in the Master of Exercise Science (52510);
the Master of Health Science (71540);
Graduate Diploma in Sport and Recreation Management (51390)
- Contact hours
- lectures/seminars: 3 hours per week
- Unit Outline
- The availability of units in Semester 1, 2, etc. was correct at the time of publication but may be subject to change.
- All students are responsible for identifying when they need assistance to improve their academic learning, research, English language and numeracy skills; seeking out the services and resources available to help them; and applying what they learn. Students are encouraged to register for free online support through GETSmart; to help themselves to the extensive range of resources on UWA's STUDYSmarter website; and to participate in WRITESmart and (ma+hs)Smart drop-ins and workshops.
- Books and other material wherever listed may be subject to change. Book lists relating to 'Preliminary reading', 'Recommended reading' and 'Textbooks' are, in most cases, available at the University Co-operative Bookshop (from early January) and appropriate administrative offices for students to consult. Where texts are listed in the unit description above, an asterisk (*) indicates that the book is available in paperback.