UWA Handbook 2017

Unit details

BUSN4402 Quantitative Business Research Methods

Credit 6 points
  Offering
(see Timetable)
AvailabilityLocationMode
Semester 1UWA (Perth)Face to face
Details for undergraduate courses
  • Honours core unit in Work and Employment Relations [Bachelor of Arts (Honours)]
  • Honours core unit in Human Resource Management; Management; Marketing [Bachelor of Commerce (Honours)]
Content This unit is an overview of some of the advanced quantitative research methods that are used in business research. Topics include (1) the appropriate use of quantitative research methods; (2) some theoretical concepts and a discussion about empirical constructs and measures; (3) an examination of some advanced statistical methods for discovering associations between variables; and (4) the use of a statistical software package, in this case, the SPSS program. The effective use of these quantitative research methods is best understood by attending the classes and workshops and a close reading of the research papers provided, which are drawn from several disciplines in management, marketing and the social sciences more generally.
Outcomes Students are able to (1) recognise research questions and contexts for which quantitative research methods are appropriate; (2) understand the limitations of quantitative research and recognise situations in which it is inappropriate; (3) know the basic steps in undertaking quantitative research; (4) understand how quantitative measurement scales are used to represent theoretical concepts; (5) understand how quantitative research methods can be used to measure relationships between variables; (6) identify the appropriate statistical technique to answer specific research questions; (7) use the knowledge gained to evaluate published quantitative research reports; and (8) use some computer software.
Assessment Assessment information is provided in the unit outline.

Supplementary assessment is not available in this unit.
Unit Coordinator(s) Professor Geoff Soutar
Unit rules
Prerequisites: enrolment in the Bachelor of Arts (Honours), Bachelor of Commerce (Honours) or completion of 144 points in the Bachelor of Philosophy (Honours) or a Doctor of Philosophy in a relevant area
Contact hours lectures/tutorials/seminars/workshops: up to 3 hours per week
Unit Outlinehttp://www.unitoutlines.biz.uwa.edu.au/Units/BUSN4402/SEM-1/2017

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