|Content||This unit introduces students to the nature and characteristics of entrepreneurship and innovation and explores the interrelationship between the two within contemporary economies. The nature of enterprise behaviour and the characteristics of entrepreneurs in both large and small organisations are examined, as are the policy issues associated with encouraging enterprise and innovation within large organisations and the wider community. |
Students examine their own propensity for enterprise and creativity, while exploring the nature and process of innovation. The fundamentals of opportunity recognition and screening of new venture ideas are examined from both a macro and micro perspective.
|Outcomes||Students are able to (1) explain the concepts and key theories relating to entrepreneurship and innovation; (2) apply frameworks to systematically identify, evaluate and exploit entrepreneurial opportunities; (3) present the potential of a specific entrepreneurial opportunity in a coherent and concise manner both orally and in writings; (4) identify and address the risks and problems arising while building a new business and pursuing innovation; and (5) identify the various types of innovation.|
|Assessment||Typically this unit is assessed in the following ways: (1) assignments; (2) presentation; and (3) class participation and case discussions. Further information is available in the unit outline.|
Supplementary assessment is not available in this unit.
|Unit Coordinator(s)||Professor Thierry Volery|
|Contact hours||lectures/seminars/workshops: up to 3 hours per week|