UWA Handbook 2017

Unit details

MKTG1203 Marketing Management

Credit 6 points
(see Timetable)
Semester 1UWA (Perth)Face to face
Semester 2UWA (Perth)Face to face
Semester 2AlbanyMulti-mode
Details for undergraduate courses
  • Level 1 core unit in the Marketing major sequence
  • Level 1 complementary unit in the Accounting; Economics; Professional Economics; Finance; Management; Human Resource Management; Business Law major sequences
  • Category B broadening unit for Bachelor of Arts, Bachelor of Science and Bachelor of Design students
  • Level 1 elective
Content Consumer trends, the mediums for communicating to consumers and distribution channels are rapidly changing. Marketing has to be aware of these changes and develop strategies to assist organisations. Students can capitalise on these opportunities by understanding the new marketing environment and the fundamental concepts of marketing management. This unit introduces students to these and develops their understanding and implementation. Marketing is the link between the internal workings of the firm and end consumers. Therefore the unit includes detailed analysis of ever changing and vast consumer and competitive environments and the subsequent development of effective marketing mix strategies, given organisation objectives. As an introductory unit to marketing, it covers a large range of topics. It offers marketing major students a basis on which to build further marketing skills, while students from other majors are offered a depth of marketing knowledge to underpin their lifelong learning and future pursuits in their chosen profession. The topics are presented in a way that allows students to constructively and rationally deal with any marketing issues that they are confronted with in their future endeavours.
Outcomes Students are able to (1) identify the role that marketing plays in organisations and society; (2) identify key marketing concepts and discuss their relevance to organisational problems; (3) analyse and interpret marketing strategies, and critically reflect on appropriate recommendations for improvement; (4) demonstrate competencies to work effectively in teams; (5) demonstrate the ability to give oral presentations in a clear and coherent manner; and (6) demonstrate the ability to produce clear and concise written communication.
Assessment Assessment information is provided in the unit outline.

Supplementary assessment is not available in this unit except in the case of a bachelor's pass degree student who has obtained a mark of 45 to 49 overall and is currently enrolled in this unit, and it is the only remaining unit that the student must pass in order to complete their course.
Unit Coordinator(s) Associate Professor Paul Harrigan
Unit rules
Incompatibility: MKTG2203 Marketing Management
Contact hours lectures/tutorials/seminars/workshops: up to 3 hours per week
Unit OutlineSemester 1 : http://www.unitoutlines.biz.uwa.edu.au/Units/MKTG1203/SEM-1/2017
Semester 2 : http://www.unitoutlines.biz.uwa.edu.au/Units/MKTG1203/SEM-2/2017

  • The availability of units in Semester 1, 2, etc. was correct at the time of publication but may be subject to change.
  • All students are responsible for identifying when they need assistance to improve their academic learning, research, English language and numeracy skills; seeking out the services and resources available to help them; and applying what they learn. Students are encouraged to register for free online support through GETSmart; to help themselves to the extensive range of resources on UWA's STUDYSmarter website; and to participate in WRITESmart and (ma+hs)Smart drop-ins and workshops.
  • Books and other material wherever listed may be subject to change. Book lists relating to 'Preliminary reading', 'Recommended reading' and 'Textbooks' are, in most cases, available at the University Co-operative Bookshop (from early January) and appropriate administrative offices for students to consult. Where texts are listed in the unit description above, an asterisk (*) indicates that the book is available in paperback.