UWA Handbook 2017

Unit details

MKTG3301 Marketing Applications

Credit 6 points
  Offering
(see Timetable)
AvailabilityLocationMode
Semester 2UWA (Perth)Face to face
Details for undergraduate courses
  • Level 3 option in the Marketing major sequence
  • Category B broadening unit for Bachelor of Arts, Bachelor of Science and Bachelor of Design students
  • Level 3 elective
Content This unit enables students to develop their marketing knowledge over a range of modules. The modules cover topics such as the application of marketing theory and cutting-edge faculty research topics. Examples of module content could include marketing within second life; current trends in retailing; business network analysis; branding strategies for emerging Chinese consumers; e-marketing strategies; social entrepreneurship and health promotion and its impacts. The academic objectives of the unit are to give students the ability to develop and apply skills and knowledge in developing areas of the marketing discipline.
Outcomes Students are able to (1) demonstrate content knowledge within specialised areas of the marketing discipline; (2) examine and analyse contemporary marketing issues; and (3) apply marketing theories within the various emerging contexts.
Assessment Assessment information is provided in the unit outline.

Supplementary assessment is not available in this unit except in the case of a bachelor's pass degree student who has obtained a mark of 45 to 49 overall and is currently enrolled in this unit, and it is the only remaining unit that the student must pass in order to complete their course.
Unit rules
Prerequisites: any two Level 2 Marketing units
Contact hours lectures/tutorials/seminars/workshops: up to 3 hours per week
Unit Outlinehttp://www.unitoutlines.biz.uwa.edu.au/Units/MKTG3301/SEM-2/2017

  • The availability of units in Semester 1, 2, etc. was correct at the time of publication but may be subject to change.
  • All students are responsible for identifying when they need assistance to improve their academic learning, research, English language and numeracy skills; seeking out the services and resources available to help them; and applying what they learn. Students are encouraged to register for free online support through GETSmart; to help themselves to the extensive range of resources on UWA's STUDYSmarter website; and to participate in WRITESmart and (ma+hs)Smart drop-ins and workshops.
  • Books and other material wherever listed may be subject to change. Book lists relating to 'Preliminary reading', 'Recommended reading' and 'Textbooks' are, in most cases, available at the University Co-operative Bookshop (from early January) and appropriate administrative offices for students to consult. Where texts are listed in the unit description above, an asterisk (*) indicates that the book is available in paperback.