Graduate Certificate in Marketing

Marketing is dynamic and creative and critical to organisations in gaining a competitive advantage. All organisations can benefit from marketing, including for profit, not for profit, government and charities. Marketing can also benefit a range of brands including causes such as ‘act for wildlife', music artists, religions and even politicians!

In this course, students acquire core knowledge and practical skills that are critical for a career in marketing or a career that relates to customer relationships. The Graduate Certificate in Marketing addresses the fundamentals of marketing, as well as consumer behaviour, integrated marketing communications and marketing research offering an introduction to some core aspects of marketing. The course may be taken as a stand-alone course or as a pathway into the Master of Marketing or the Master of Commerce.

Course overview

Course title
Graduate Certificate in Marketing
Award abbreviation
GradCertMktg
Course code
41290
Course type
postgraduate certificate
Status
current / 2021
Administered by
Faculty of Arts, Business, Law and Education

Course details

Intake periods
Beginning of year and mid-year
Attendance type
part-time only
Credit points required
24
A standard full-time load is 24 points per semester.
Standard course duration
1 year
Time limit
2 years
Delivery mode
internal
Locations offered
UWA (Perth)
Domestic fee type
Postgraduate fee-paying/FEE-HELP
Available to international students
Not available to international students on student visas. Available to international students on other visas if visa conditions allow (see https://www.immi.gov.au). For information on international student fees see 'Schedule 2: Fees'. (Enquiries: https://www.uwa.edu.au/askuwa)
Course Coordinator(s)
Dr Daniel Schepis
Fees
Visit the fees calculator.

Prospective students should see the Future Students website for details on admission requirements, intake periods, fees, availability to international students, careers information etc.

Course structure

Key to availability of units:
S1 = Semester 1; S2 = Semester 2

All units have a value of six points unless otherwise stated.

Take all units (24 points):

AvailabilityUnitcodeUnitnameUnit requirementsContact hours
S2MKTG5406Buyer Behaviour and Decision Making
lecture/seminar/tutorial: up to 3 hours per week
S2MKTG5465Applied Marketing Research
lecture/seminar/tutorial: up to 3 hours per week
S1MKTG5501Integrated Marketing Communications
contact hours: up to 3 hours per week
S1MKTG5561Marketing Management
Incompatibility:
MKTG5550 Marketing Principles
Contact hours: up to 3 hours per week

See also the rules for the course and the Student Rules.

Rules

Applicability of the Student Rules, policies and procedures

1.(1) The Student Rules apply to students in this course.

(2) The policy, policy statements and guidance documents and student procedures apply, except as otherwise indicated in the rules for this course.

Academic Conduct Essentials and Communication and Research Skills modules

2.(1) Except as stated in (2), a student who enrols in this course for the first time irrespective of whether they have previously been enrolled in another course of the University, must undertake the Academic Conduct Essentials module (the ACE module) and the Communication and Research Skills module (the CARS module).

(2) A student who has previously achieved a result of Ungraded Pass (UP) for the CARS module is not required to repeat the module.

(3) A student must successfully complete the ACE module within the first teaching period of their enrolment. Failure to complete the module within this timeframe will result in the student's unit results from this teaching period being withheld. These results will continue to be withheld until students avail themselves of a subsequent opportunity to achieve a passing grade in the ACE module. In the event that students complete units in subsequent teaching periods without completing the ACE module, these results will similarly be withheld. Students will not be permitted to submit late review or appeal applications regarding results which have been withheld for this reason and which they were unable to access in the normally permitted review period.

English Language competency requirements

3. To be considered eligible for consideration for admission to this course an applicant must satisfy the University's English language competence requirement as set out in the University Policy on Admission: Coursework.

Admission requirements

4.(1) To be considered for admission to this course an applicant must have—

(1) (a) a Bachelor's degree, or an equivalent qualification, as recognised by UWA;

and

(b) the equivalent of a UWA weighted average mark of at least 50 per cent;

or

(c) at least two years professional experience in a relevant occupation; or

(2) Significant work experience including at least 5 years with a material level of responsibility.

Admission ranking and selection

5. Where relevant, admission will be awarded to the highest ranked applicants or applicants selected based on the relevant requirements.

Articulations and exit awards

6. The following courses form part of an articulated sequence:

  • 41290 Graduate Certificate in Marketing (24 points)
  • 41680 Master of Commerce (96 points)
  • 41690 Master of Marketing (96 points)
Course structure

7.(1) The course consists of units to a total value of 24 points.

(2) Units must be selected in accordance with the course structure, as set out in these rules.

Satisfactory progress

8. To make satisfactory progress in a calendar year a student must pass units to a value of at least half the total value of units in which they remain enrolled after the final date for withdrawal without academic penalty.

9. A student who has not achieved a result of Ungraded Pass (UP) for the Communication and Research Skills module (the CARS module) when their progress status is assessed will not have made satisfactory progress even if they have met the other requirements for satisfactory progress in Rule 8.

Progress status

10.(1) A student who makes satisfactory progress is assigned the status of 'Good Standing'.

(2) Unless the relevant board determines otherwise because of exceptional circumstances—

(a) a student who does not make satisfactory progress for the first time under Rule 8 is assigned a progress status of 'On Probation';

(b) a student who does not make satisfactory progress for the second time under Rule 8 is assigned a progress status of 'Suspended';

(c) a student who does not make satisfactory progress for the third time under Rule 8 is assigned a progress status of 'Excluded'.

11. A student who does not make satisfactory progress in terms of Rule 9 is assigned the progress status of 'On Probation', unless they have been assigned a progress status of 'Suspended' or 'Excluded' for failure to meet other satisfactory progress requirements in Rule 8.

Award with distinction

12. This rule is not applicable to this course.