Course overview
- Description
Marketing is dynamic and creative and critical to organisations in gaining a competitive advantage. All organisations can benefit from marketing, including for profit, not for profit, government and charities. Marketing can also benefit a range of brands including causes such as ‘act for wildlife', music artists, religions and even politicians!
In this course, students acquire core knowledge and practical skills that are critical for a career in marketing or a career that relates to customer relationships. The Graduate Certificate in Marketing addresses the fundamentals of marketing, as well as consumer behaviour, integrated marketing communications and marketing research offering an introduction to some core aspects of marketing. The course may be taken as a stand-alone course or as a pathway into the Master of Marketing or the Master of Commerce.
- Course title
- Graduate Certificate in Marketing
- Award abbreviation
- GradCertMktg
- Course code
- 41290
- Course type
- Postgraduate certificate
- Status
- Current / 2025
- Administered by
- UWA Business School
Course details
- Intake periods
- Beginning of year and mid-year
- Attendance type
- Part-time only
- Credit points required
- 24
A standard full-time load is 24 points per semester. - Standard course duration
- 1 year
- Time limit
- 2 years
- Delivery mode
- Internal
- Locations offered
- UWA (Perth)
- Domestic fee type
- Postgraduate fee-paying/FEE-HELP
- Available to international students
- Not available to international students on student visas. Available to international students on other visas if visa conditions allow (see https://www.immi.gov.au). For information on international student fees see 'Student Procedures: Fees'. (Enquiries: https://www.uwa.edu.au/askuwa)
- Course Coordinator(s)
- Dr Daniel Schepis
- Fees
- Visit the fees calculator.
Prospective students should see the Future Students website for details on admission requirements, intake periods, fees, availability to international students, careers information etc.
No study plans found for this course. See study plans for more information.
Specialisations
Course structure
Key to availability of units:
- S1
- Semester 1
- S2
- Semester 2
All units have a value of six points unless otherwise stated.
Take all units (24 points):
| Availability | Unit code | Unitname | Unit requirements | Contact hours |
|---|---|---|---|---|
| S2 | MKTG5406 | Buyer Behaviour and Decision Making | None | lecture/seminar/tutorial: up to 3 hours per week |
| S1 | MKTG5465 | Applied Marketing Research | None | 1.5 hour lectures, 1.5 hour tutorials |
| S1 | MKTG5501 | Integrated Marketing Communications | None | 1 hour lectures, 2 hour tutorials |
| S1 | MKTG5561 | Marketing Management |
| 1 hour lectures, 2 hour tutorials |
See also the rules for the course and the Student Rules.
Rules
Applicability of the Student Rules, policies and procedures
1.(1) The Student Rules apply to students in this course.
(2) The policy, policy statements and guidance documents and student procedures apply, except as otherwise indicated in the rules for this course.
Academic Conduct Essentials and Communication and Research Skills modules
2.(1) A student who enrols in this course for the first time irrespective of whether they have previously been enrolled in another course of the University, must undertake the Academic Conduct Essentials module (the ACE module) and the Communication and Research Skills module (the CARS module).
(2) A student must successfully complete the ACE module within the first teaching period of their enrolment. Failure to complete the module within this timeframe will result in the student's unit results from this teaching period being withheld. These results will continue to be withheld until students avail themselves of a subsequent opportunity to achieve a passing grade in the ACE module. In the event that students complete units in subsequent teaching periods without completing the ACE module, these results will similarly be withheld. Students will not be permitted to submit late review or appeal applications regarding results which have been withheld for this reason and which they were unable to access in the normally permitted review period.
English Language competency requirements
3. To be considered eligible for consideration for admission to this course an applicant must satisfy the University's English language competence requirement as set out in the University Policy on Admission: Coursework.
Admission requirements
4.(1) To be considered for admission to this course an applicant must have—
(1) (a) a Bachelor's degree, or an equivalent qualification, as recognised by UWA;
and
(b) the equivalent of a UWA weighted average mark of at least 50 per cent;
or
(c) at least two years professional experience in a relevant occupation; or
(2) Significant work experience including at least 5 years with a material level of responsibility.
Admission ranking and selection
5. Where relevant, admission will be awarded to the highest ranked applicants or applicants selected based on the relevant requirements.
Articulations and exit awards
6. The following courses form part of an articulated sequence:
- 41290 Graduate Certificate in Marketing (24 points)
- 41680 Master of Commerce (96 points)
- 41690 Master of Marketing (96 points)
Course structure
7.(1) The course consists of units to a total value of 24 points.
(2) Units must be selected in accordance with the course structure, as set out in these rules.
Satisfactory progress
8. To make satisfactory progress a student must pass units to a point value greater than half the total value of units in which they remain enrolled after the final date for withdrawal without academic penalty.
9. A student who has not achieved a result of Ungraded Pass (UP) for the Communication and Research Skills module (the CARS module) when their progress status is assessed will not have made satisfactory progress even if they have met the other requirements for satisfactory progress in Rule 8.
Progress status
10.(1) A student who makes satisfactory progress in terms of Rule 8 is assigned the status of 'Good Standing'.
(2) Unless the relevant board determines otherwise because of exceptional circumstances—
(a) a student who does not make satisfactory progress for the first time under Rule 8 is assigned a progress status of 'On Probation';
(b) a student who does not make satisfactory progress for the second time under Rule 8 is assigned a progress status of 'Suspended';
(c) a student who does not make satisfactory progress for the third time under Rule 8 is assigned a progress status of 'Excluded'.
11. A student who does not make satisfactory progress in terms of Rule 9 is assigned the progress status of 'On Probation', unless they have been assigned a progress status of 'Suspended' or 'Excluded' for failure to meet other satisfactory progress requirements in Rule 8.
Award with distinction
12. This rule is not applicable to this course.
Deferrals
13. Applicants awarded admission to the course are entitled to a deferral of up to 12 months, as per the University Policy on: Admissions (Coursework).