UWA's admission requirements for some postgraduate courses have changed for Semester 2, 2020 to facilitate student access to study during the COVID-19 situation. In many cases, these changes may not be extended beyond 2020. Contact Future Students for more information.
Graduate Diploma in Strategic Communication
This course focuses on the skill, knowledge and capabilities required to participate in the contemporary global communications environment across industry, government agencies and community organisations. Today's communications and media environment is global, internationalised and requires sound leaders who understand the implications of digital, traditional and intercultural media, the methods of communicating strategically to reach audiences, communications project management and the requirements for managing an organisation's image and messages. Through practical and analytical engagement, students gain both skills and understanding relevant to a broad range of communications and media roles, capabilities in developing effective communication strategies that operate across digital and traditional formats, and skills in managing communications projects.
- Course title
- Graduate Diploma in Strategic Communication
- Award abbreviation
- Course code
- Course type
- postgraduate diploma
- current / 2020
- Administered by
- Faculty of Arts, Business, Law and Education
- CRICOS code
- Intake periods
- Beginning of year and mid-year
- Attendance type
- full- or part-time (Student visa holders should read Education Services for Overseas Students Act 2000 for more information.)
- Credit points required
A standard full-time load is 24 points per semester.
- Standard course duration
- 1 year
- Time limit
- 4 years
- Delivery mode
- Locations offered
- UWA (Perth)
- Domestic fee type
- Postgraduate fee-paying/FEE-HELP
- Course Coordinator(s)
- Dr Katarina Damjanov
- Visit the fees calculator.
Prospective students should see the Future Students website for details on admission requirements, intake periods, fees, availability to international students, careers information etc.
|Key to availability of units:|
|S1 = Semester 1; S2 = Semester 2; SS = summer teaching period; N/A = not available in 2020; |
NS = non-standard teaching period
All units have a value of six points unless otherwise stated.
Note: Units that are indicated as N/A may be available in 2021 or 2022.
Take all units (24 points):
|Availability||Unitcode||Unitname||Unit requirements||Contact hours|
|NS||COMM5303||Communication Strategies for Change||lectures: 2 hours per week; tutorials/practicals: 1 hour per week|
|NS||COMM5701||Strategic Communications in a Digital Era||up to 24 hours|
|S1||COMM5702||Digital Media: Theory and Practice||up to 24 hours|
|NS||COMM5703||Communication, Innovation and Project Management||up to 24 hours|
Take unit(s) to the value of 24 points:
|Availability||Unitcode||Unitname||Unit requirements||Contact hours|
|S1, S2||BUSN5100||Applied Professional Business Communications||lectures/seminars/workshops: up to 3 hours per week|
|N/A||COMM4102||Media, Representation, Culture|
|N/A||COMM5602||Online Journalism||24 hours|
|S1||COMM5604||Media Governance||up to 24 hours|
|NS||COMM5605||Issues in Contemporary Global Journalism||24 hours|
|N/A||COMM5704||Global Media and Cross-cultural Communication||24–36 hours|
|N/A||COMM5705||Representation and Promotion||24–36 hours|
|S1||COMM5706||Accountability and Responsibility in the Media||seminars: 2 hours per week|
|S1, S2||MKTG5501||Integrated Marketing Communications||lectures/seminars/workshops: up to 3 hours per week|
|S1||MKTG5505||Marketing and Society||lectures/seminars/workshops: up to 3 hours per week|
|NS||POLS5503||Public Administration||Seminars: delivered intensively|
|SS||SOCS5200||Digital Advocacy||1 week (30 hours) intensive split between lectures (15 hours) and practical training (15 hours); project workshops: 4 x 1 hour; final workshop: 8 hours. Summer: delivered intensively.|
|NS||SOCS5501||Evaluation||Taught intensively over 6 weeks (second half of S1),|
|NS, S1, S2||WILG5001||Professional Development Practicum A||150 hours for pre-placement, placement and post-placement activities|
Applicability of the Student Rules, policies and procedures
1.(1) The Student Rules apply to students in this course.
Academic Conduct Essentials module
2.(1) Except as stated in (2), a student who enrols in this course for the first time irrespective of whether they have previously been enrolled in another course of the University, must undertake the Academic Conduct Essentials module (the ACE module).
English Language competency requirements
3. To be considered eligible for consideration for admission to this course an applicant must satisfy the University's English language competence requirement as set out in the University Policy on Admission: Coursework.
Admission ranking and selection
Articulations and exit awards
- 12240 Graduate Certificate in Strategic Communication (24 points)
- 12340 Graduate Diploma in Strategic Communication (48 points)
- 12540 Master of Strategic Communication (96 points)
(2) A student who withdraws from the Graduate Diploma in Strategic Communication course before completing it, but after fulfilling the requirements of a lesser award in the above sequence, may apply for the relevant award.
(2) Units must be selected in accordance with the course structure, as set out in these rules.
8. To make satisfactory progress in a calendar year a student must pass units to a value of at least half the total value of units in which they remain enrolled after the final date for withdrawal without academic penalty.
9. A student who has not achieved a result of Ungraded Pass (UP) for the ACE module when their progress status is assessed will not have made satisfactory progress even if they have met the other requirements for satisfactory progress in Rule 8.
10.(1) A student who fails to make satisfactory progress under Rule 8 after being enrolled at the University for one or two semesters only is assigned a progress status of 'On Probation' by the Faculty.
(2) Unless the Faculty determines otherwise in exceptional circumstances a student who fails to make satisfactory progress under Rule 8 and has been enrolled at the University for more than two semesters is assigned a progress status of 'Suspended' by the Faculty.
(3) Unless the Faculty determines otherwise in exceptional circumstances a student who has previously been allocated a progress status of 'Suspended' and fails again to make satisfactory progress under Rule 8 is assigned a progress status of 'Excluded' by the Faculty.
11. A student who does not make satisfactory progress in terms of Rule 9 is assigned the progress status of 'On Probation', unless they have been assigned a progress status of 'Suspended' or 'Excluded' for failure to meet other satisfactory progress requirements in Rule 8.