Master of Marketing (coursework)
This specialist degree is designed for students who would like to enhance their knowledge of, or follow a career in, marketing. The material covered is relevant to all students for whatever industry or sector they are interested in.
- Course title
- Master of Marketing (coursework)
- Award abbreviation
- Course code
- Course type
- master's degree by coursework only
- current / 2021
- Administered by
- UWA Business School
- CRICOS code
- Intake periods
- Beginning of year and mid-year
- Attendance type
- full- or part-time (Student visa holders should read Education Services for Overseas Students Act 2000 for more information.)
- Credit points required
A standard full-time load is 24 points per semester.
- Standard course duration
- 1.5 years full-time (or equivalent part-time) comprising 72 points of taught units and 24 points of admission credit, as recognised and granted by the Faculty
- Maximum course duration
- 2 years full-time (or equivalent part-time) comprising up to 96 points of taught study (see Rule 5 for further information)
- Time limit
- 5 years
- Delivery mode
- Locations offered
- UWA (Perth)
- Domestic fee type
- Postgraduate fee-paying/FEE-HELP
- Available to international students
- Yes. For information on international student fees see 'Schedule 2: Fees'. (Enquiries: https://www.uwa.edu.au/askuwa)
- Course Coordinator(s)
- Dr Daniel Schepsis
- Visit the fees calculator.
Prospective students should see the Future Students website for details on admission requirements, intake periods, fees, availability to international students, careers information etc.
|Key to availability of units:|
|S1 = Semester 1; S2 = Semester 2; N/A = not available in 2021; NS = non-standard teaching period|
All units have a value of six points unless otherwise stated.
Note: Units that are indicated as N/A may be available in 2022 or 2023.
Students who have not completed the Bachelor of Commerce, or equivalent as recognised by the Faculty, may be required to complete relevant conversion units up to the value of 24 points, as advised by the Faculty:
Take all units (36 points):
|Availability||Unitcode||Unitname||Unit requirements||Contact hours|
|S1, S2||MGMT5506||Ethics and Sustainability Management||lectures/seminars/workshops: up to 3 hours per week|
|S2||MKTG5406||Buyer Behaviour and Decision Making||lecture/seminar/tutorial: up to 3 hours per week|
|S2||MKTG5408||Marketing Analysis and Planning||lecture/seminar/tutorial: up to 3 hours per week|
|S1||MKTG5462||Global Marketing Strategy||lecture/seminar/tutorial: up to 3 hours per week|
|S2||MKTG5465||Applied Marketing Research||lecture/seminar/tutorial: up to 3 hours per week|
|S1||MKTG5501||Integrated Marketing Communications||contact hours: up to 3 hours per week|
Take unit(s) to the value of 36 points:
|Availability||Unitcode||Unitname||Unit requirements||Contact hours|
|S1, S2||BUSN5100||Applied Professional Business Communications||lectures/seminars/workshops: up to 3 hours per week|
|N/A||EBUS5504||Electronic Business||lectures/seminars/workshops: up to 3 hours per week|
|S1||MKTG5463||Marketing of Services||lecture/seminar/tutorial: up to 3 hours per week|
|NS, S2||MKTG5502||Digital Marketing||Semester 2: Up to 3 hours per week. Intensive: Face-to-face. Monday 22 November to Friday 26 November, 9am – 5pm daily|
|S1||MKTG5504||Big Data in Marketing||Seminars: 3 hours per week for 12 weeks.|
|S1||MKTG5505||Marketing and Society||lectures/seminars/workshops: up to 3 hours per week|
|S2||MKTG5561||Marketing Management||Contact hours: up to 3 hours per week|
|S1||MKTG5578||Client Management||lectures/seminars/workshops: up to 3 hours per week|
|NS, S1, S2||WILG5001||Professional Development Practicum A||150 hours for pre-placement, placement and post-placement activities|
Applicability of the Student Rules, policies and procedures
1.(1) The Student Rules apply to students in this course.
Academic Conduct Essentials and Communication and Research Skills modules
2.(1) Except as stated in (2), a student who enrols in this course for the first time irrespective of whether they have previously been enrolled in another course of the University, must undertake the Academic Conduct Essentials module (the ACE module) and the Communication and Research Skills module (the CARS module).
(3) A student must successfully complete the ACE module within the first teaching period of their enrolment. Failure to complete the module within this timeframe will result in the student's unit results from this teaching period being withheld. These results will continue to be withheld until students avail themselves of a subsequent opportunity to achieve a passing grade in the ACE module. In the event that students complete units in subsequent teaching periods without completing the ACE module, these results will similarly be withheld. Students will not be permitted to submit late review or appeal applications regarding results which have been withheld for this reason and which they were unable to access in the normally permitted review period.
English Language competency requirements
3.(1) To be considered eligible for consideration for admission to this course an applicant must satisfy the University's English language competence requirement as set out in the University Policy on Admission: Coursework, except as otherwise indicated in the rules for this course.
(2) Exceptions to the University's English language competence requirement as set out in the University Policy on Admission: Coursework may be considered provided the applicant satisfies additional admission requirements as set out in Rule 4(d) or 4(e), where relevant.
Admission ranking and selection
Articulations and exit awards
- 41280 Graduate Certificate in Commerce (24 points)
- 41290 Graduate Certificate in Marketing (24 points)
- 41690 Master of Marketing (96 points)
(2) Units must be selected in accordance with the course structure, as set out in these rules.
8. To make satisfactory progress in a calendar year a student must pass units to a value of at least half the total value of units in which they remain enrolled after the final date for withdrawal without academic penalty.
9. A student who has not achieved a result of Ungraded Pass (UP) for the Communication and Research Skills module (the CARS module) when their progress status is assessed will not have made satisfactory progress even if they have met the other requirements for satisfactory progress in Rule 8.
(3) Students seeking to re-enrol in the course after being assigned a progress status of 'Excluded' must submit, after a period of at least 12 months, sufficient reason to the Faculty, in writing, demonstrating why an improvement in performance could reasonably be expected.
(4) Students who have been assigned a progress status of 'Excluded' and are subsequently permitted by the Faculty to re-enrol are assigned a progress status of 'On Probation' and must meet any conditions determined by the Faculty.
11. A student who does not make satisfactory progress in terms of Rule 9 is assigned the progress status of 'On Probation', unless they have been assigned a progress status of 'Suspended' or 'Excluded' for failure to meet other satisfactory progress requirements in Rule 8.
Award with distinction
Alternative exit award
13. A student who withdraws from the course before completing the course requirements but after completing units to the value of 48 points for the Graduate Diploma in Business may apply to the Faculty to be awarded the relevant qualification.