Honours in Marketing [HON-MRKTG] : Handbook 2023 : The University of Western Australia

Honours Overview

Description

An Honours in Marketing allows students to complete a major research-based enquiry project focusing on a specialised topic within the Marketing discipline. The research project is designed for students to do an in-depth analysis of an area of study that they are curious about and interested to pursue. Students build high-level research, literacy, critical thinking/questioning and communication skills. These skills position students to either continue with higher research degrees (e.g. PhD/DBA) or join consulting companies requiring research skills or graduate recruitment programs. Students graduating with an honours degree will be well positioned to benefit from any opportunities that arise within the job market.

Outcomes

Students are able to (1) demonstrate coherent and advanced knowledge of the underlying principles and concepts in marketing; (2) demonstrate knowledge of research principles and methods; (3) apply advanced marketing knowledge to solve complex problems; and (4) communicate effectively and succinctly the results of marketing research.

Entry requirements

The equivalent of a UWA weighted average mark of at least 75 per cent in the Level 3 units in the Marketing major.

Intake periods

Beginning of year and mid-year

Courses

Honours in Marketing can be taken as a specialisation in the following degrees:

BH002 Bachelor of Commerce (Honours)

No study plans found for this course. See study plans for more information.

Units

Key to availability of units:

S1: Semester 1
S2: Semester 2
NS: non-standard teaching period

Take all units (48 points):

Availability	Unit code	Unit name	Unit requirements
S1	BUSN4401	Qualitative Business Research Methods	Prerequisites enrolment in the Bachelor of Arts (Honours), Bachelor of Commerce (Honours) or completion of 144 points in the Bachelor of Philosophy (Honours)
S1	BUSN4402	Quantitative Business Research Methods	Prerequisites enrolment in the Bachelor of Arts (Honours), Bachelor of Commerce (Honours) or completion of 144 points in the Bachelor of Philosophy (Honours) or a Doctor of Philosophy in a relevant area
S2	MKTG4401	Critiquing Marketing Research	Prerequisites enrolment in the Bachelor of Commerce (Honours) or completion of 144 points in the Bachelor of Philosophy (Honours)
S1, S2	MKTG4486	Dissertation (Marketing) Part 1	Prerequisites enrolment in the Bachelor of Commerce (Honours) or completion of 144 points in the Bachelor of Philosophy (Honours)
S1, S2	MKTG4487	Dissertation (Marketing) Part 2	Prerequisites enrolment in the Bachelor of Commerce (Honours) or completion of 144 points in the Bachelor of Philosophy (Honours)
S1, S2	MKTG4488	Dissertation (Marketing) Part 3	Prerequisites enrolment in the Bachelor of Commerce (Honours) or completion of 144 points in the Bachelor of Philosophy (Honours)
S1, S2	MKTG4489	Dissertation (Marketing) Part 4	Prerequisites enrolment in the Bachelor of Commerce (Honours) or completion of 144 points in the Bachelor of Philosophy (Honours)
NS	SOCS4100	Social Sciences Research Skills	Prerequisites Enrolment in any Honours Programme or a Masters dissertation project. Incompatibility COMM4101 Concepts in Communication, COMM7481 Honours Seminar 1 (Communication Studies)

UWA Handbook 2023