Studying online
There are now 2 possible online modes for units:
Units with modes Online timetabled and Online flexible are available for any student to self-enrol and study online.
Click on an offering mode for more details.
Unit Overview
- Description
This unit provides students with an opportunity for specialised research-driven study of industry-relevant issues in strategic communication. By working closely with communication experts, students are introduced to emerging professional practices and develop advanced skills and knowledge in strategic communication. The unit is designed to leverage the specialist skills and expertise of existing and visiting academic staff. The unit will have a different topic focus relevant to theoretical, methodological and/or ethical issues and fast-changing developments in strategic communication, with the content advertised before each teaching period to enable students to decide whether the topic focus aligns with their interests. Three hypothetical examples are provided to indicate the flexibility of the unit:
1) Generative AI and Strategic Communication: a topic focused on recent developments in GenAI technologies and the
scope of their ethical applications to strategic communication and organisational goals
2) Reputation and Image Management: a topic focused on the personal, professional, and organisational strategies of
creating and maintaining reputations
3) Stakeholder Engagement: a topic focused on the theory and practice of stakeholder engagement
- Credit
- 6 points
- Offering
(see Timetable) Availability Location Mode Non-standard teaching period UWA (Perth) Face to face - Outcomes
Students are able to (1) demonstrate advanced knowledge of the topic and its relationship to professional practices in the
communication field; (2) identify and evaluate the impact of evolving communication techniques and practices in the field; (3) investigate, analyse, and/or problem-solve complex strategic communication issues; and (4) plan and execute a portfolio demonstrating cognitive, technical, and/or creative skills in strategic communication..
- Assessment
Indicative assessments in this unit are as follows: (1) participation; (2) written work; and (3) portfolio project. Further information is available in the unit outline.
Student may be offered supplementary assessment in this unit if they meet the eligibility criteria.
- Unit Coordinator(s)
- Dr Katja Lee
- Unit rules
- Co-requisites
- Enrolment in
- Contact hours
- up to 24 hours
- The availability of units in Semester 1, 2, etc. was correct at the time of publication but may be subject to change.
- All students are responsible for identifying when they need assistance to improve their academic learning, research, English language and numeracy skills; seeking out the services and resources available to help them; and applying what they learn. Students are encouraged to register for free online support through GETSmart; to help themselves to the extensive range of resources on UWA's STUDYSmarter website; and to participate in WRITESmart and (ma+hs)Smart drop-ins and workshops.
- Visit the Essential Textbooks website to see if any textbooks are required for this Unit. The website is updated regularly so content may change. Students are recommended to purchase Essential Textbooks, but a limited number of copies of all Essential Textbooks are held in the Library in print, and as an ebook where possible. Recommended readings for the unit can be accessed in Unit Readings directly through the Learning Management System (LMS).
- Contact hours provide an indication of the type and extent of in-class activities this unit may contain. The total amount of student work (including contact hours, assessment time, and self-study) will approximate 150 hours per 6 credit points.
Face to face
Predominantly face-to-face. On campus attendance required to complete this unit. May have accompanying resources online.
Online flexible
100% Online Unit. NO campus face-to-face attendance is required to complete this unit. All study requirements are online only. Unit is asynchronous delivery, with NO requirement for students to participate online at specific times.
Online timetabled
100% Online Unit. NO campus face-to-face attendance is required to complete this unit. All study requirements are online only. Unit includes some synchronous components, with a requirement for students to participate online at specific times.
Online Restricted
Not available for self-enrolment. Students access this mode by contacting their student office through AskUWA. 100% Online Unit.
NO campus face-to-face attendance. All study and assessment requirements are online only. Unit includes some timetabled activities, with a requirement for students to participate online at specific times. In exceptional cases (noted in the Handbook) students may be required to participate in face-to-face laboratory classes when a return to UWA’s Crawley campus becomes possible in order to be awarded a final grade.
External
No attendance or regular contact is required, and all study requirements are completed either via correspondence and/or online submission.
Off-campus
Regular attendance is not required, but student attends the institution face to face on an agreed schedule for purposes of supervision and/or instruction.
Multi-mode
Multiple modes of delivery. Unit includes a mix of online and on-campus study requirements. On campus attendance for some activities is required to complete this unit.