MKTG1203 Introduction to Marketing

6 points
(see Timetable)
(see Summer Timetable)
Semester 1UWA (Perth)Multi-mode
Semester 2UWA (Perth)Multi-mode
Summer teaching periodUWA (Perth)Multi-mode
Semester 2AlbanyMulti-mode
Details for undergraduate courses
  • Level 1 core unit in the Marketing major sequence
  • Level 1 complementary unit in the Accounting; Economics; Professional Economics; Finance; Management; Human Resource Management; Business Law major sequences
  • The area of knowledge for this unit is Management and Commerce
  • Category B broadening unit for students
  • Level 1 elective
Marketing is everywhere. It is built on the premise that organisational, business, and even personal success comes through understanding the needs and perspectives of others, and through communicating with others based on this understanding.

In organisations, commercial and non-commercial, large and small, marketing is the function that links the organisation to the external environment. First, marketing is responsible for gathering and analysing data from many sources, such as social media. Then, based on this market research, marketing is responsible for developing products and services for many different customers, and then promoting these offerings in many ways, such as search engines.

All organisations carry out marketing. You even have to market yourself! In this unit, students are introduced to a range of marketing topics, hopefully creating an interest to learn more in the specific marketing major units in following years.
Students are able to (1) recognise the role that marketing plays in organisations and society; (2) describe key marketing concepts and their relevance in organisations; (3) appraise marketing strategies and tactics in organisations; (4) operate effectively in teams; (5) produce effective oral presentations; and (6) produce clear and concise written communication.
Indicative assessments in this unit are as follows: (1) preparation and participation; (2) team presentation; and (3) tests. Further information is available in the unit outline.

Supplementary assessment is not available in this unit except in the case of a bachelor's pass degree student who has obtained a mark of 45 to 49 overall and is currently enrolled in this unit, and it is the only remaining unit that the student must pass in order to complete their course.
Unit Coordinator(s)
Associate Professor Paul Harrigan (Semester 1), Dr Momoko Fujita (Summer and Semester 2)
Unit rules
MKTG2203 Marketing Management
Contact hours
Semesters 1 and 2:
All lectures will be online. Tutorials will be face-to-face. 3 hours per week.

Summer School (January):
All lectures will be online. Workshops will be face-to-face. 9 hours per week.
Unit Outline
Semester 1-2020 [SEM-1-2020]
Non-standard teaching period [TS-SUMM-F-2020]
  • The availability of units in Semester 1, 2, etc. was correct at the time of publication but may be subject to change.
  • All students are responsible for identifying when they need assistance to improve their academic learning, research, English language and numeracy skills; seeking out the services and resources available to help them; and applying what they learn. Students are encouraged to register for free online support through GETSmart; to help themselves to the extensive range of resources on UWA's STUDYSmarter website; and to participate in WRITESmart and (ma+hs)Smart drop-ins and workshops.
  • Books and other material wherever listed may be subject to change. Book lists relating to 'Preliminary reading', 'Recommended reading' and 'Textbooks' are, in most cases, available via the Booktopia Textbook Finder, which has the functionality to search by course code, course, ISBN and title, and may also be posted or available at the appropriate school's administrative offices. Where texts are listed in the unit description above, an asterisk (*) indicates that the book is available in paperback.