Studying online

There are now 3 possible online modes for units:

Units with modes Online timetabled and Online flexible are available for any student to self-enrol and study online.

Units available in Online Restricted mode have been adapted for online study only for those students who require the unit to complete their studies and who are unable to attend campus due to COVID border closures. To be enrolled in a unit in Online Restricted mode, students should contact their Student Advising Office through askUWA and include which of the below criteria applies:

  • You are a student who is currently offshore and unable to enter Australia.
  • You are a student in Australia who is impacted by state or regional border closures.

Click on an offering mode for more details.

MKTG2301 Small Business Management

Credit
6 points
Offering
(see Timetable)
AvailabilityLocationMode
Semester 2UWA (Perth)Face to face
Semester 2OnlineOnline timetabled
Details for undergraduate courses
  • Level 2 core unit in the Agribusiness and Agricultural Science; Agribusiness; Enterprise and Innovation major sequences
  • Level 2 option in the Marketing major sequence
  • Level 2 elective
Content
This unit concentrates on the theory and practice of effective small business management and challenges assumptions that may be held about the way small businesses can or should adopt large business models and management practices. Topics include the role of small business in the economy, forms of small business ownership, assessing the feasibility of a small business concept, marketing and financing the small business, managing people in the small business, succession and risk management and legal issues in small business management.
Outcomes
Students are able to (1) identify the contemporary issues in small business management, the role of entrepreneurs and small businesses in the Australian economy and the particular challenges they face; (2) critically reflect on the contemporary marketing and management theories as they apply in small business management and in particular the ability of a small business to create and maintain a competitive advantage in the market; (3) demonstrate the ability to produce clear oral presentations of their work; and (4) produce clear and concise written communication using an appropriate writing and referencing style.
Assessment
Indicative assessments in this unit are as follows: (1) tutorial participation; (2) assignments; and (3) final examination. Further information is available in the unit outline.

Supplementary assessment is not available in this unit except in the case of a bachelor's pass degree student who has obtained a mark of 45 to 49 overall and is currently enrolled in this unit, and it is the only remaining unit that the student must pass in order to complete their course.
Unit Coordinator(s)
Mr Antoine Musu
Unit rules
Prerequisites:
MKTG1203 Introduction to Marketing or MKTG1342 Introduction to Enterprise and Innovation
Co-requisites:
Nil.
Incompatibility:
MGMT3301 Small Business Management
Contact hours
lectures/tutorials/seminars/workshops: up to 3 hours per week
  • The availability of units in Semester 1, 2, etc. was correct at the time of publication but may be subject to change.
  • All students are responsible for identifying when they need assistance to improve their academic learning, research, English language and numeracy skills; seeking out the services and resources available to help them; and applying what they learn. Students are encouraged to register for free online support through GETSmart; to help themselves to the extensive range of resources on UWA's STUDYSmarter website; and to participate in WRITESmart and (ma+hs)Smart drop-ins and workshops.
  • Unit readings, including any essential textbooks, are listed in the unit outline for each unit, one week prior the commencement of study. The unit outline will be available via the LMS and the UWA Handbook one week prior the commencement of study. Reading lists and essential textbooks are subject to change each semester. Information on essential textbooks will also be made available on the Essential Textbooks. This website is updated regularly in the lead up to semester so content may change. It is recommended that students purchase essential textbooks for convenience due to the frequency with which they will be required during the unit. A limited number of textbooks will be made available from the Library in print and will also be made available online wherever possible. Essential textbooks can be purchased from the commercial vendors to secure the best deal. The Student Guild can provide assistance on where to purchase books if required. Books can be purchased second hand at the Guild Secondhand bookshop (second floor, Guild Village), which is located on campus.