MKTG3306 Strategic Marketing

6 points
(see Timetable)
Semester 2UWA (Perth)Face to face
Details for undergraduate courses
  • Level 3 core unit in the Marketing major sequence
  • The area of knowledge for this unit is Management and Commerce
  • Category B broadening unit for students
  • Level 3 elective
This unit explores the importance of creativity, innovation and new marketplace design with respect to contemporary marketing strategy. Numerous industry examples are drawn on to enhance student understanding of the key aspects of this unit. Students can expect to build on their learning gained in the Level 2 units in marketing.
Students are able to (1) demonstrate knowledge and skills in strategic marketing; (2) make decisions about how to present information succinctly and effectively in market analysis reports, strategic plans and presentations; (3) develop skills to break down complex team projects into individual tasks and develop skills to complete these individual tasks to specific parameters, quality and deadlines; (4) demonstrate their knowledge of strategic marketing through study and research-based enquiry; (5) demonstrate social awareness of the social and ethical impact of strategic marketing by completing cases that require weighing societal and ethical issues against business profit; (6) demonstrate awareness of the international business context and culture by completing cases that are set in many different countries; and (7) reflect on performance feedback to identify and action learning opportunities and self-improvement.
Indicative assessments in this unit are as follows: (1) participation; (2) case study; and (3) final examination. Further information is available in the unit outline.

To pass this unit, a student must: (a) achieve an overall mark of 50 per cent or higher for the unit; and (b) achieve the requisite requirements(s) or a mark of 50 per cent or greater, whichever is higher and specified in the unit outline, for the final examination component.

Supplementary assessment is not available in this unit except in the case of a bachelor's pass degree student who has obtained a mark of 45 to 49 overall and is currently enrolled in this unit, and it is the only remaining unit that the student must pass in order to complete their course.
Unit Coordinator(s)
Assistant Professor Richard Gruner
Unit rules
MKTG2305 Marketing Research; for pre-2012 courses: MKTG2203 Marketing Management (or equivalent);
MKTG2204 Consumer Behaviour (or equivalent)
Contact hours
lectures/tutorials/seminars/workshops: up to 3 hours per week
  • The availability of units in Semester 1, 2, etc. was correct at the time of publication but may be subject to change.
  • All students are responsible for identifying when they need assistance to improve their academic learning, research, English language and numeracy skills; seeking out the services and resources available to help them; and applying what they learn. Students are encouraged to register for free online support through GETSmart; to help themselves to the extensive range of resources on UWA's STUDYSmarter website; and to participate in WRITESmart and (ma+hs)Smart drop-ins and workshops.
  • Books and other material wherever listed may be subject to change. Book lists relating to 'Preliminary reading', 'Recommended reading' and 'Textbooks' are, in most cases, available via the Booktopia Textbook Finder, which has the functionality to search by course code, course, ISBN and title, and may also be posted or available at the appropriate school's administrative offices. Where texts are listed in the unit description above, an asterisk (*) indicates that the book is available in paperback.