MKTG3311 Services Marketing

6 points
(see Timetable)
Semester 2UWA (Perth)Face to face
Details for undergraduate courses
  • Level 3 option in the Marketing major sequence
  • The area of knowledge for this unit is Management and Commerce
  • Category B broadening unit for students
  • Level 3 elective
Service organisations in Australia comprise the majority of businesses and are increasing in number. This unit provides students with the skills and competence to understand the special needs associated with the marketing of consumer services such as airlines, telecommunications, hotels, restaurants and entertainment services. In particular, retailers are special types of consumer service providers and even those selling goods must offer a service component. The unit has a strong practical emphasis, hence real case studies are featured in the tutorials and assignments.
Students are able to (1) understand the importance of services marketing and its role in marketing; (2) apply services marketing concepts to group project, weekly exercises and activities; (3) critically evaluate service processes through analytic tools and applying relevant concepts; (4) improve communication verbally and written in different contexts; and (5) develop effective teamwork competencies through group project and tutorial facilitation activities.
Indicative assessments in this unit are as follows: (1) weekly assessments; (2) team project; and (3) final examination. Further information is available in the unit outline.

Supplementary assessment is not available in this unit except in the case of a bachelor's pass degree student who has obtained a mark of 45 to 49 overall and is currently enrolled in this unit, and it is the only remaining unit that the student must pass in order to complete their course.
Unit Coordinator(s)
Dr Sanjit Roy
Unit rules
any two Level 2 Marketing units; for pre-2012 courses: none
Contact hours
lectures/tutorials/seminars/workshops: up to 3 hours per week
  • The availability of units in Semester 1, 2, etc. was correct at the time of publication but may be subject to change.
  • All students are responsible for identifying when they need assistance to improve their academic learning, research, English language and numeracy skills; seeking out the services and resources available to help them; and applying what they learn. Students are encouraged to register for free online support through GETSmart; to help themselves to the extensive range of resources on UWA's STUDYSmarter website; and to participate in WRITESmart and (ma+hs)Smart drop-ins and workshops.
  • Books and other material wherever listed may be subject to change. Book lists relating to 'Preliminary reading', 'Recommended reading' and 'Textbooks' are, in most cases, available via the Booktopia Textbook Finder, which has the functionality to search by course code, course, ISBN and title, and may also be posted or available at the appropriate school's administrative offices. Where texts are listed in the unit description above, an asterisk (*) indicates that the book is available in paperback.