MKTG5502 Digital Marketing

Credit
6 points
Offering
(see Timetable)

If this unit does not have an online alternative, then students who are presently unable to enter Western Australia and whose studies would be delayed by an inability to complete this unit, should contact the unit coordinator (details given on this page) to ascertain, on an individual case-by-case basis, if alternate arrangements can be made to support their study in this unit.

AvailabilityLocationMode
Non-standard teaching periodUWA (Perth)Face to face Predominantly face-to-face. On campus attendance required to complete this unit. May have accompanying resources online.
Semester 2OnlineOnline timetabled 100% Online Unit. NO campus face-to-face attendance is required to complete this unit. All study requirements are online only. Unit includes some synchronous components, with a requirement for students to participate online at specific times.
Semester 2UWA (Perth)Face to face Predominantly face-to-face. On campus attendance required to complete this unit. May have accompanying resources online.
Content
In this unit, students learn about a new digital mindset, new digital business models, and new digital strategies. Social media is the main transformative digital tool, and is the focus of the unit. The unit balances theory and practice. Students will plan an actual content marketing campaign for a local organisation.
Outcomes
Students are able to (1) critically reflect on the role new technologies play in marketing, organisations and society; (2) critically reflect on the theories underpinning the use of new technologies in marketing; (3) exercise judgement to recommend solutions for emerging marketing issues around the integration of new technologies; (4) utilise marketing technologies to communicate to a range of stakeholders; (5) demonstrate competencies to work effectively in diverse teams; (6) demonstrate the ability to give oral presentations in a clear and coherent manner; and (7) demonstrate the ability to produce clear and concise written communication.
Assessment
Indicative assessments in this unit are as follows: (1) participation; (2) project; and (3) online test. Further information is available in the unit outline.

Supplementary assessment is not available in this unit.
Unit Coordinator(s)
Dr Momoko Fujita (Semester 2), Associate Professor Paul Harrigan (Intensive)
Unit rules
Prerequisites:
Nil
Co-requisites:
Nil
Incompatibility:
Nil
Contact hours
Semester 2: Up to 3 hours per week.
Intensive: Face-to-face. Monday 22 November to Friday 26 November, 9am – 5pm daily
  • The availability of units in Semester 1, 2, etc. was correct at the time of publication but may be subject to change.
  • All students are responsible for identifying when they need assistance to improve their academic learning, research, English language and numeracy skills; seeking out the services and resources available to help them; and applying what they learn. Students are encouraged to register for free online support through GETSmart; to help themselves to the extensive range of resources on UWA's STUDYSmarter website; and to participate in WRITESmart and (ma+hs)Smart drop-ins and workshops.
  • Unit readings, including any essential textbooks, are listed in the unit outline for each unit, one week prior the commencement of study. The unit outline will be available via the LMS and the UWA Handbook one week prior the commencement of study. Reading lists and essential textbooks are subject to change each semester. Information on essential textbooks will also be made available on the Essential Textbooks. This website is updated regularly in the lead up to semester so content may change. It is recommended that students purchase essential textbooks for convenience due to the frequency with which they will be required during the unit. A limited number of textbooks will be made available from the Library in print and will also be made available online wherever possible. Essential textbooks can be purchased from the commercial vendors to secure the best deal. The Student Guild can provide assistance on where to purchase books if required. Books can be purchased second hand at the Guild Secondhand bookshop (second floor, Guild Village), which is located on campus.