MKTG5502 Digital Marketing

Credit
6 points
Offering
(see Timetable)
AvailabilityLocationMode
Non-standard teaching periodUWA (Perth)Face to face
Semester 2OnlineOnline
Content
In this unit, students learn about a new digital mindset, new digital business models, and new digital strategies. Social media is the main transformative digital tool, and is the focus of the unit. The unit balances theory and practice. Students will run an actual content marketing campaign for a local organisation.
Outcomes
Students are able to (1) critically reflect on the role new technologies play in marketing, organisations and society; (2) critically reflect on the theories underpinning the use of new technologies in marketing; (3) exercise judgement to recommend solutions for emerging marketing issues around the integration of new technologies; (4) utilise marketing technologies to communicate to a range of stakeholders; (5) demonstrate competencies to work effectively in diverse teams; (6) demonstrate the ability to give oral presentations in a clear and coherent manner; and (7) demonstrate the ability to produce clear and concise written communication.
Assessment
Indicative assessments in this unit are as follows: (1) participation; (2) marketing campaign; and (3) online test. Further information is available in the unit outline.

Supplementary assessment is not available in this unit.
Unit Coordinator(s)
Dr Paul Harrigan
Contact hours
Semester 2: Online seminars, 3 hours per week over 12 weeks.
Non-standard: Face-to-face seminars, 36 hours in one week.
  • The availability of units in Semester 1, 2, etc. was correct at the time of publication but may be subject to change.
  • All students are responsible for identifying when they need assistance to improve their academic learning, research, English language and numeracy skills; seeking out the services and resources available to help them; and applying what they learn. Students are encouraged to register for free online support through GETSmart; to help themselves to the extensive range of resources on UWA's STUDYSmarter website; and to participate in WRITESmart and (ma+hs)Smart drop-ins and workshops.
  • Books and other material wherever listed may be subject to change. Book lists relating to 'Preliminary reading', 'Recommended reading' and 'Textbooks' are, in most cases, available via the Booktopia Textbook Finder, which has the functionality to search by course code, course, ISBN and title, and may also be posted or available at the appropriate school's administrative offices. Where texts are listed in the unit description above, an asterisk (*) indicates that the book is available in paperback.