BUSN5003 Data Storytelling

Credit
6 points
Offering
(see Timetable)

If this unit does not have an online alternative, then students who are presently unable to enter Western Australia and whose studies would be delayed by an inability to complete this unit, should contact the unit coordinator (details given on this page) to ascertain, on an individual case-by-case basis, if alternate arrangements can be made to support their study in this unit.

AvailabilityLocationMode
Semester 1UWA (Perth)Face to face Predominantly face-to-face. On campus attendance required to complete this unit. May have accompanying resources online.
Semester 1UWA (Perth)Online timetabled 100% Online Unit. NO campus face-to-face attendance is required to complete this unit. All study requirements are online only. Unit includes some synchronous components, with a requirement for students to participate online at specific times.
Semester 2UWA (Perth)Face to face Predominantly face-to-face. On campus attendance required to complete this unit. May have accompanying resources online.
Semester 2UWA (Perth)Online timetabled 100% Online Unit. NO campus face-to-face attendance is required to complete this unit. All study requirements are online only. Unit includes some synchronous components, with a requirement for students to participate online at specific times.
Content
The recent explosion of available data, together with advances in technology, makes data leverage critical for better business decisions. This unit focuses on three main areas of data reporting: data visualisation, data storytelling/narrative and data presentation/communication. Data visualisation involves converting raw data to an easily understood visual format that is efficient with ink and effective in portraying the messages in the data. Data storytelling or narrative is the ability to provide informative, engaging and impactful explanations of the data analysis that are relevant to the audience. Effective presentation/communication skills are fundamental for combining data visuals and data storytelling. Collectively they offer analytical output in a simple, clear and meaningful way which aids the translation of data to action.

This foundation unit provides key competences to effectively present data and findings to a business audience. Students are able to identify appropriate data visualisations for different types of data, gain practical experience in the use of different sophisticated analytical tools and techniques to visualise and analyse data, and communicate analytical findings efficiently, effectively and in a non-technical way.
Outcomes
Students are able to (1) identify suitable data visualisations for various data types and sources; (2) produce high quality data visuals (graphs, maps, dashboards, scorecards, interactive visuals) using a range of software packages (such as Tableau, R, Python); (3) critically appraise data visualisations based on principles of graphical excellence; (4) demonstrate effective communication skills (verbal and written); and (5) communicate technical findings to a variety of audiences.
Assessment
Indicative assessments in this unit are as follows: (1) individual assignments; (2) group assignment; and (3) class participation. Further information is available in the unit outline.

Supplementary assessment is not available in this unit.
Unit Coordinator(s)
Mr Joshua Ellis
Unit rules
Prerequisites:
Enrolment in Master of Business Analytics, and BUSN5002 Fundamentals of Business Analytics or Master of Data Science
Contact hours
Up to three hours per week.
  • The availability of units in Semester 1, 2, etc. was correct at the time of publication but may be subject to change.
  • All students are responsible for identifying when they need assistance to improve their academic learning, research, English language and numeracy skills; seeking out the services and resources available to help them; and applying what they learn. Students are encouraged to register for free online support through GETSmart; to help themselves to the extensive range of resources on UWA's STUDYSmarter website; and to participate in WRITESmart and (ma+hs)Smart drop-ins and workshops.
  • Unit readings, including any essential textbooks, are listed in the unit outline for each unit, one week prior the commencement of study. The unit outline will be available via the LMS and the UWA Handbook one week prior the commencement of study. Reading lists and essential textbooks are subject to change each semester. Information on essential textbooks will also be made available on the Essential Textbooks. This website is updated regularly in the lead up to semester so content may change. It is recommended that students purchase essential textbooks for convenience due to the frequency with which they will be required during the unit. A limited number of textbooks will be made available from the Library in print and will also be made available online wherever possible. Essential textbooks can be purchased from the commercial vendors to secure the best deal. The Student Guild can provide assistance on where to purchase books if required. Books can be purchased second hand at the Guild Secondhand bookshop (second floor, Guild Village), which is located on campus.