BUSN5003 Data Storytelling
- 6 points
|Semester 2||UWA (Perth)||Face to face|
- The recent explosion of available data, together with advances in technology, makes data leverage critical for better business decisions. This unit focuses on three main areas of data reporting: data visualisation, data storytelling/narrative and data presentation/communication. Data visualisation involves converting raw data to an easily understood visual format that is efficient with ink and effective in portraying the messages in the data. Data storytelling or narrative is the ability to provide informative, engaging and impactful explanations of the data analysis that are relevant to the audience. Effective presentation/communication skills are fundamental for combining data visuals and data storytelling. Collectively they offer analytical output in a simple, clear and meaningful way which aids the translation of data to action.
This foundation unit provides key competences to effectively present data and findings to a business audience. Students are able to identify appropriate data visualisations for different types of data, gain practical experience in the use of different sophisticated analytical tools and techniques to visualise and analyse data, and communicate analytical findings efficiently, effectively and in a non-technical way.
- Students are able to (1) identify suitable data visualisations for various data types and sources; (2) produce high quality data visuals (graphs, maps, dashboards, scorecards, interactive visuals) using a range of software packages (such as Tableau, R, Python); (3) critically appraise data visualisations based on principles of graphical excellence; (4) demonstrate effective communication skills (verbal and written); and (5) communicate technical findings to a variety of audiences.
- Indicative assessments in this unit are as follows: (1) individual assignment; (2) group project; and (3) exam. Further information is available in the unit outline.
Supplementary assessment is not available in this unit.
- Unit Coordinator(s)
- Associate Professor Paul Bergey and Dr Catherine Leighton
- Unit rules
- Enrolment in Master of Business Analytics,
BUSN5002 Fundamentals of Business Analytics
- Contact hours
- Up to three hours per week.
- The availability of units in Semester 1, 2, etc. was correct at the time of publication but may be subject to change.
- All students are responsible for identifying when they need assistance to improve their academic learning, research, English language and numeracy skills; seeking out the services and resources available to help them; and applying what they learn. Students are encouraged to register for free online support through GETSmart; to help themselves to the extensive range of resources on UWA's STUDYSmarter website; and to participate in WRITESmart and (ma+hs)Smart drop-ins and workshops.
- Books and other material wherever listed may be subject to change. Book lists relating to 'Preliminary reading', 'Recommended reading' and 'Textbooks' are, in most cases, available at the University Co-operative Bookshop (from early January) and appropriate administrative offices for students to consult. Where texts are listed in the unit description above, an asterisk (*) indicates that the book is available in paperback.