BUSN5003 Data Storytelling

6 points
(see Timetable)
Semester 2UWA (Perth)Face to face
The recent explosion of available data, together with advances in technology, makes data leverage critical for better business decisions. This unit focuses on three main areas of data reporting: data visualisation, data storytelling/narrative and data presentation/communication. Data visualisation involves converting raw data to an easily understood visual format that is efficient with ink and effective in portraying the messages in the data. Data storytelling or narrative is the ability to provide informative, engaging and impactful explanations of the data analysis that are relevant to the audience. Effective presentation/communication skills are fundamental for combining data visuals and data storytelling. Collectively they offer analytical output in a simple, clear and meaningful way which aids the translation of data to action.

This foundation unit provides key competences to effectively present data and findings to a business audience. Students are able to identify appropriate data visualisations for different types of data, gain practical experience in the use of different sophisticated analytical tools and techniques to visualise and analyse data, and communicate analytical findings efficiently, effectively and in a non-technical way.
Students are able to (1) identify suitable data visualisations for various data types and sources; (2) produce high quality data visuals (graphs, maps, dashboards, scorecards, interactive visuals) using a range of software packages (such as Tableau, R, Python); (3) critically appraise data visualisations based on principles of graphical excellence; (4) demonstrate effective communication skills (verbal and written); and (5) communicate technical findings to a variety of audiences.
Indicative assessments in this unit are as follows: (1) individual assignments; (2) group assignment; and (3) class participation. Further information is available in the unit outline.

Supplementary assessment is not available in this unit.
Unit Coordinator(s)
Associate Professor Paul Bergey and Dr Catherine Leighton
Unit rules
Enrolment in Master of Business Analytics,
BUSN5002 Fundamentals of Business Analytics
Contact hours
Up to three hours per week.
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