COMM2001 Media Influence
- 6 points
If this unit does not have an online alternative, then students who are presently unable to enter Western Australia and whose studies would be delayed by an inability to complete this unit, should contact the unit coordinator (details given on this page) to ascertain, on an individual case-by-case basis, if alternate arrangements can be made to support their study in this unit.
Availability Location Mode Semester 2 UWA (Perth) Face to face Predominantly face-to-face. On campus attendance required to complete this unit. May have accompanying resources online. Semester 2 UWA (Perth) Online timetabled 100% Online Unit. NO campus face-to-face attendance is required to complete this unit. All study requirements are online only. Unit includes some synchronous components, with a requirement for students to participate online at specific times. Non-standard teaching period Hong Kong Face to face Predominantly face-to-face. On campus attendance required to complete this unit. May have accompanying resources online.
- Details for undergraduate courses
- Level 2 core unit in the Communication and Media Studies major sequence
- Level 2 elective
- From brand ambassadors to 'fake news', the media can have a powerful influence on our views and behaviour. In this unit we examine the impact of technological change upon information sharing and the broader discourses of news and advertising. By analysing aspects of media reach, engagement and effects students are able to improve their own capacity to craft influential media messages and act as critical and empowered participants in the world of mass communication.
- Students are able to (1) research and analyse media content through collection, analysis and interpretation of data.; (2) explain how technology and the desire to create influential messages has effected the production and construction of media texts.; (3) express research findings and ideas coherently and logically in oral and written formats; and (4) demonstrate cooperation and leadership in peer learning group contexts and participation in discussion settings.
- Indicative assessments in this unit are as follows: (1) presentations; (2) written assessment; and (3) participation. Further information is available in the unit outline.
Supplementary assessment is not available in this unit except in the case of a bachelor's pass degree student who has obtained a mark of 45 to 49 overall and is currently enrolled in this unit, and it is the only remaining unit that the student must pass in order to complete their course.
- Unit Coordinator(s)
- Dr Tauel Harper
- Unit rules
- COMM1101 Human Technology: Debating Communication or COMM1001 Human Technology: Debating Communication or COMM1001 Power, Participation and Meaning or COMM1002 Cultures, New Media and Communications or ENGL1112 Screen Cultures/Print Cultures or LING1101 Language and Communication
- Advisable prior study:
- COMM2002 Digital Media (ID 817)
- COMM2201 Communication and Mass Media
- Contact hours
- up to 3 hours per teaching week
- The availability of units in Semester 1, 2, etc. was correct at the time of publication but may be subject to change.
- All students are responsible for identifying when they need assistance to improve their academic learning, research, English language and numeracy skills; seeking out the services and resources available to help them; and applying what they learn. Students are encouraged to register for free online support through GETSmart; to help themselves to the extensive range of resources on UWA's STUDYSmarter website; and to participate in WRITESmart and (ma+hs)Smart drop-ins and workshops.
- Unit readings, including any essential textbooks, are listed in the unit outline for each unit, one week prior the commencement of study. The unit outline will be available via the LMS and the UWA Handbook one week prior the commencement of study. Reading lists and essential textbooks are subject to change each semester. Information on essential textbooks will also be made available on the Essential Textbooks. This website is updated regularly in the lead up to semester so content may change. It is recommended that students purchase essential textbooks for convenience due to the frequency with which they will be required during the unit. A limited number of textbooks will be made available from the Library in print and will also be made available online wherever possible. Essential textbooks can be purchased from the commercial vendors to secure the best deal. The Student Guild can provide assistance on where to purchase books if required. Books can be purchased second hand at the Guild Secondhand bookshop (second floor, Guild Village), which is located on campus.