Studying online

There are now 2 possible online modes for units:

Units with modes Online timetabled and Online flexible are available for any student to self-enrol and study online.

Click on an offering mode for more details.

Unit Overview

Description

From brand ambassadors to 'fake news', the media can have a powerful influence on our views and behaviour. In this unit we examine the impact of technological change upon information sharing and the broader discourses of news and advertising. By analysing aspects of media reach, engagement and effects students are able to improve their own capacity to craft influential media messages and act as critical and empowered participants in the world of mass communication.

Credit
6 points
Offering
(see Timetable)
AvailabilityLocationMode
Semester 2UWA (Perth)Face to face
Details for undergraduate courses
  • Level 2 core unit in the Communication and Media Studies major sequence
  • Level 2 elective
Outcomes

Students are able to (1) research and analyse media content through collection, analysis and interpretation of data.; (2) explain how technology and the desire to create influential messages has effected the production and construction of media texts.; (3) express research findings and ideas coherently and logically in oral and written formats; and (4) demonstrate cooperation and leadership in peer learning group contexts and participation in discussion settings.

Assessment

Indicative assessments in this unit are as follows: (1) presentations; (2) written assessment; and (3) participation. Further information is available in the unit outline.



Student may be offered supplementary assessment in this unit if they meet the eligibility criteria.

Unit Coordinator(s)
Dr Jonathan Albright
Unit rules
Prerequisites
Successful completion of
24 points of level 1 units from any discipline
Incompatibility
COMM2201 Communication and Mass Media
Advisable prior study
COMM2002 Digital Media (ID 817)
Contact hours
up to 3 hours per teaching week
  • The availability of units in Semester 1, 2, etc. was correct at the time of publication but may be subject to change.
  • All students are responsible for identifying when they need assistance to improve their academic learning, research, English language and numeracy skills; seeking out the services and resources available to help them; and applying what they learn. Students are encouraged to register for free online support through GETSmart; to help themselves to the extensive range of resources on UWA's STUDYSmarter website; and to participate in WRITESmart and (ma+hs)Smart drop-ins and workshops.
  • Visit the Essential Textbooks website to see if any textbooks are required for this Unit. The website is updated regularly so content may change. Students are recommended to purchase Essential Textbooks, but a limited number of copies of all Essential Textbooks are held in the Library in print, and as an ebook where possible. Recommended readings for the unit can be accessed in Unit Readings directly through the Learning Management System (LMS).
  • Contact hours provide an indication of the type and extent of in-class activities this unit may contain. The total amount of student work (including contact hours, assessment time, and self-study) will approximate 150 hours per 6 credit points.