COMM2001 Media Influence

Credit
6 points
Offering
(see Timetable)
AvailabilityLocationMode
Semester 2UWA (Perth)Face to face
Non-standard teaching periodHong KongFace to face
Details for undergraduate courses
  • Level 2 core unit in the Communication and Media Studies major sequence
  • The area of knowledge for this unit is Society and Culture
  • Category B broadening unit for students
  • Level 2 elective
Content
From brand ambassadors to 'fake news', the media can have a powerful influence on our views and behaviour. In this unit we examine the impact of technological change upon information sharing and the broader discourses of news and advertising. By analysing aspects of media reach, engagement and effects students are able to improve their own capacity to craft influential media messages and act as critical empowered participants in the world of mass communication.
Outcomes
Students are able to (1) research and analyse media content through collection, analysis and interpretation of data; (2) explain how technology and the desire to create influential messages has effected the production and construction of media texts; (3) express research findings and ideas coherently and logically in oral and written formats; and (4) demonstrate cooperation and leadership in peer learning group contexts and participation in discussion settings.
Assessment
Indicative assessments in this unit are as follows: (1) presentations; (2) written assessment; and (3) participation. Further information is available in the unit outline.

Supplementary assessment is not available in this unit except in the case of a bachelor's pass degree student who has obtained a mark of 45 to 49 overall and is currently enrolled in this unit, and it is the only remaining unit that the student must pass in order to complete their course.
Unit Coordinator(s)
Dr Tauel Harper
Unit rules
Prerequisites:
COMM1101 Human Technology: Debating Communication or COMM1001 Human Technology: Debating Communication or COMM1001 Power, Participation and Meaning or COMM1002 Cultures, New Media and Communications or ENGL1112 Screen Cultures/Print Cultures or LING1101 Language and Communication
Incompatibility:
COMM2201 Communication and Mass Media
Contact hours
up to 3 hours per teaching week
Unit Outline
Non-standard teaching period [TS-QTR-A2-2020]
  • The availability of units in Semester 1, 2, etc. was correct at the time of publication but may be subject to change.
  • All students are responsible for identifying when they need assistance to improve their academic learning, research, English language and numeracy skills; seeking out the services and resources available to help them; and applying what they learn. Students are encouraged to register for free online support through GETSmart; to help themselves to the extensive range of resources on UWA's STUDYSmarter website; and to participate in WRITESmart and (ma+hs)Smart drop-ins and workshops.
  • Books and other material wherever listed may be subject to change. Book lists relating to 'Preliminary reading', 'Recommended reading' and 'Textbooks' are, in most cases, available via the Booktopia Textbook Finder, which has the functionality to search by course code, course, ISBN and title, and may also be posted or available at the appropriate school's administrative offices. Where texts are listed in the unit description above, an asterisk (*) indicates that the book is available in paperback.