Studying online

There are now 2 possible online modes for units:

Units with modes Online timetabled and Online flexible are available for any student to self-enrol and study online.

Click on an offering mode for more details.

Unit Overview


This career-focussed unit provides students with a critically informed perspective on professional planning, personal-branding and skills development across the worlds of journalism, media production, strategic communication and digital storytelling. To enhance students' understanding of how to showcase their media and communication practice, the unit enables them to focus on their specific areas and/or roles of interest. Students will analyse the skill sets they have gained through their degree to recognise the transferability of these skills to a professional context as they plan their career pathway. Drawing on earlier units in the course, along with industry lectures, the unit explores ways to present a dynamic media and communication portfolio that will deepen students' understanding of the nature of media work and the expectations of a range of professional roles and organisations. In doing so, it provides students with the ability to present their 'best' professional selves, shape aspirations, identify career opportunities, and empower themselves in the cultivation and communication of their media identities.

6 points
AvailabilityLocationModeFirst year of offer
Not available in 2024UWA (Perth)Face to face

Students are able to (1) analyse relevant industry developments, trends, debates and issues; (2) explain media and communication roles and applications specific to their career interests; (3) identify the importance of career planning and continuing professional development; (4) define their professional goals and curate their media identity through a portfolio of work; and (5) demonstrate competency in professional protocols and the capacity to create meaningful engagements and collaborations.


Indicative assessments in this unit are as follows: (1) written work; (2) portfolio; and (3) presentation. Further information is available in the unit outline.

Student may be offered supplementary assessment in this unit if they meet the eligibility criteria.

Unit Coordinator(s)
Associate Professor Steven Maras
Unit rules
Enrolment in
MJD-MECOM Media and Communication
and Successful completion of
COMM3003 Designing Interactive Media
and COMM3006 Media Innovation and Social Futures
Enrolment in
or Successful completion of
COMM3002 Media Production Project
Contact hours
lectures: 1 hour
workshop/practical classes: 2 hours for up to 12 weeks
  • The availability of units in Semester 1, 2, etc. was correct at the time of publication but may be subject to change.
  • All students are responsible for identifying when they need assistance to improve their academic learning, research, English language and numeracy skills; seeking out the services and resources available to help them; and applying what they learn. Students are encouraged to register for free online support through GETSmart; to help themselves to the extensive range of resources on UWA's STUDYSmarter website; and to participate in WRITESmart and (ma+hs)Smart drop-ins and workshops.
  • Unit readings, including any essential textbooks, are listed in the unit outline for each unit, one week prior the commencement of study. The unit outline will be available via the LMS and the UWA Handbook one week prior the commencement of study. Reading lists and essential textbooks are subject to change each semester. Information on essential textbooks will also be made available on the Essential Textbooks. This website is updated regularly in the lead up to semester so content may change. It is recommended that students purchase essential textbooks for convenience due to the frequency with which they will be required during the unit. A limited number of textbooks will be made available from the Library in print and will also be made available online wherever possible. Essential textbooks can be purchased from the commercial vendors to secure the best deal. The Student Guild can provide assistance on where to purchase books if required. Books can be purchased second hand at the Guild Secondhand bookshop (second floor, Guild Village), which is located on campus.
  • Contact hours provide an indication of the type and extent of in-class activities this unit may contain. The total amount of student work (including contact hours, assessment time, and self-study) will approximate 150 hours per 6 credit points.