COMM5104 Public Communication

Credit
6 points
Offering
(see Timetable)
AvailabilityLocationMode
Semester 2UWA (Perth)Face to face
Content
This unit focuses on rhetoric and public communication. It has been designed to provide students with a strong grounding in rhetorical theory and enable them to understand the process and complexities of communicating in public relations, political speech, marketing, strategic and professional environments.
Outcomes
Students are able to (1) demonstrate an understanding of key elements of effective communication such as public speaking and rhetorical construction; (2) communicate effectively in a professional or creative environment; and (3) evaluate how meanings, values and identities are produced through the process of public communication.
Assessment
Indicative assessments in this unit are as follows: (1) presentation; (2) participation; and (3) project. Further information is available in the unit outline.

Supplementary assessment is not available in this unit.
Unit Coordinator(s)
Dr Tauel Harper
Unit rules
Incompatibility:
COMM7484 Honours Seminar 4 (Communication Studies); COMM4104 Public Communication
  • The availability of units in Semester 1, 2, etc. was correct at the time of publication but may be subject to change.
  • All students are responsible for identifying when they need assistance to improve their academic learning, research, English language and numeracy skills; seeking out the services and resources available to help them; and applying what they learn. Students are encouraged to register for free online support through GETSmart; to help themselves to the extensive range of resources on UWA's STUDYSmarter website; and to participate in WRITESmart and (ma+hs)Smart drop-ins and workshops.
  • Unit readings, including any essential textbooks, are listed in the unit outline for each unit one week prior the commencement of study. The unit outline will be available via the LMS and the UWA Handbook. Reading lists and essential textbooks are subject to change each semester. Essential textbooks can be purchased from the commercial vendors to secure the best deal. The Student Guild can provide assistance on where to purchase books if required. Books can be purchased second hand at the Guild Secondhand bookshop (second floor, Guild Village), which is located on campus. Copies of textbooks and other readings will be made available for students to access from the Library, online wherever possible as well as in print.