COMM5200 Digital Advocacy

6 points
(see Timetable)

If this unit does not have an online alternative, then students who are presently unable to enter Western Australia and whose studies would be delayed by an inability to complete this unit, should contact the unit coordinator (details given on this page) to ascertain, on an individual case-by-case basis, if alternate arrangements can be made to support their study in this unit.

Semester 1UWA (Perth)Face to face Predominantly face-to-face. On campus attendance required to complete this unit. May have accompanying resources online.
Semester 1UWA (Perth)Online timetabled 100% Online Unit. NO campus face-to-face attendance is required to complete this unit. All study requirements are online only. Unit includes some synchronous components, with a requirement for students to participate online at specific times.
Digital advocacy is one of the powerful approaches employed by civil society, governmental institutions, political movements and NGOs to galvanize support for influencing desired change. Digital advocacy engages with contemporary issues of power, inequality and injustice, offering strategies for social and political change that are able shape new ethical terrain for our public cultures and social worlds. In contemporary culture, digital technologies have come to play an essential role in mobilizing people around various issues and causes, opening unprecedented opportunities to advocate on a range of concerns such as social justice, inclusion and equality, public health and environmentalism, to the responsible progress of science and technology and the courses of international development.

This unit introduces students to the fundamental principles and practices of digital advocacy, combining classroom, media lab and experiential learning activities to equip students with the applicable knowledge and skills essential for designing an informed, impactful and ethically engaged digital advocacy project. Assessment is based around project work to put the theoretical and skills learning into practice.
Students are able to (1) understand key theories on advocacy and social change; (2) demonstrate competence in developing digital advocacy media such as videos or social media campaigns; and (3) critically engage in the link between the theory and practice of social change.
Indicative assessments in this unit are as follows: (1) essay and (2) digital advocacy project. Further information is available in the unit outline.

Supplementary assessment is not available in this unit.
Unit Coordinator(s)
Dr Katarina Damjanov
Unit rules
SOCS5200 Digital Advocacy (ID 6812)
Contact hours
up to 3 hours per teaching week
  • The availability of units in Semester 1, 2, etc. was correct at the time of publication but may be subject to change.
  • All students are responsible for identifying when they need assistance to improve their academic learning, research, English language and numeracy skills; seeking out the services and resources available to help them; and applying what they learn. Students are encouraged to register for free online support through GETSmart; to help themselves to the extensive range of resources on UWA's STUDYSmarter website; and to participate in WRITESmart and (ma+hs)Smart drop-ins and workshops.
  • Unit readings, including any essential textbooks, are listed in the unit outline for each unit, one week prior the commencement of study. The unit outline will be available via the LMS and the UWA Handbook one week prior the commencement of study. Reading lists and essential textbooks are subject to change each semester. Information on essential textbooks will also be made available on the Essential Textbooks. This website is updated regularly in the lead up to semester so content may change. It is recommended that students purchase essential textbooks for convenience due to the frequency with which they will be required during the unit. A limited number of textbooks will be made available from the Library in print and will also be made available online wherever possible. Essential textbooks can be purchased from the commercial vendors to secure the best deal. The Student Guild can provide assistance on where to purchase books if required. Books can be purchased second hand at the Guild Secondhand bookshop (second floor, Guild Village), which is located on campus.