COMM5701 Strategic Communications in a Digital Era

Credit
6 points
Offering
(see Timetable)
AvailabilityLocationMode
Non-standard teaching periodUWA (Perth)Face to face
Content
This unit introduces the key concepts in strategic communications and considers the way in which digital technologies have reinvented communication processes. It overviews the drivers of strategic communication and considers how the fields of public relations, media management, marketing and corporate communications have adapted their communication practices. The unit provides students with knowledge and skills in relation to (1) the role of strategic communications in achieving outcomes; (2) the importance of cultural literacy in building stakeholder relationships; (3) the centrality of issues management in effective communications; (4) the ways in which digital technologies have refined communication tactics like event planning and media liaison; and (5) and the value of research/data to targeted communications.
Outcomes
Students are able to (1) develop an understanding of the field of strategic communications and its relationship to other media and communications processes; (2) apply fundamental skills in strategic communications; and (3) demonstrate research and analytical skills required to be a strategist..
Assessment
Indicative assessments in this unit are as follows: (1) research essay; (2) campaign; and (3) reflective essay. Further information is available in the unit outline.

Supplementary assessment is not available in this unit.
Unit Coordinator(s)
Associate Professor Helen Fordham
Contact hours
up to 24 hours
  • The availability of units in Semester 1, 2, etc. was correct at the time of publication but may be subject to change.
  • All students are responsible for identifying when they need assistance to improve their academic learning, research, English language and numeracy skills; seeking out the services and resources available to help them; and applying what they learn. Students are encouraged to register for free online support through GETSmart; to help themselves to the extensive range of resources on UWA's STUDYSmarter website; and to participate in WRITESmart and (ma+hs)Smart drop-ins and workshops.
  • Unit readings, including any essential textbooks, are listed in the unit outline for each unit one week prior the commencement of study. The unit outline will be available via the LMS and the UWA Handbook. Reading lists and essential textbooks are subject to change each semester. Essential textbooks can be purchased from the commercial vendors to secure the best deal. The Student Guild can provide assistance on where to purchase books if required. Books can be purchased second hand at the Guild Secondhand bookshop (second floor, Guild Village), which is located on campus. Copies of textbooks and other readings will be made available for students to access from the Library, online wherever possible as well as in print.