COMM5702 Digital Media: Theory and Practice

6 points
(see Timetable)
Semester 1UWA (Perth)Face to face
Digital Media: Theory and Practice offers students the opportunity to familiarise themselves with the technical aspects of digital technologies in order to consider how they shape communications strategies. Finding the right platform and the right tools is central to a successful communications campaign. This unit therefore considers the different technologies and social media platforms available to organisational communicators including websites, Facebook, Youtube, Twitter and Instagram and reflects on how each of these tools shapes content and information sharing in distinctive ways. Students are also introduced to the importance of web analytics and search engine optimisation in monitoring and analysing trends in contemporary media audiences. This is a hands-on unit that will see students learn how to use a wide range of digital tools as part of developing a communications campaign.
Students are able to (1) understand the theoretical, historical and cultural frameworks in which digital communications and creative production are produced; (2) develop, use and refine skills in a chosen area of creative production; and (3) understand contemporary processes for digital production used in industry, government and/or community settings.
Indicative assessments in this unit are as follows: (1) digital media case study; (2) digital media production; and (3) attendance, participation, presentations. Further information is available in the unit outline.

Supplementary assessment is not available in this unit.
Unit Coordinator(s)
Dr Tauel Harper
Contact hours
up to 24 hours
  • The availability of units in Semester 1, 2, etc. was correct at the time of publication but may be subject to change.
  • All students are responsible for identifying when they need assistance to improve their academic learning, research, English language and numeracy skills; seeking out the services and resources available to help them; and applying what they learn. Students are encouraged to register for free online support through GETSmart; to help themselves to the extensive range of resources on UWA's STUDYSmarter website; and to participate in WRITESmart and (ma+hs)Smart drop-ins and workshops.
  • Unit readings, including any essential textbooks, are listed in the unit outline for each unit one week prior the commencement of study. The unit outline will be available via the LMS and the UWA Handbook. Reading lists and essential textbooks are subject to change each semester. Essential textbooks can be purchased from the commercial vendors to secure the best deal. The Student Guild can provide assistance on where to purchase books if required. Books can be purchased second hand at the Guild Secondhand bookshop (second floor, Guild Village), which is located on campus. Copies of textbooks and other readings will be made available for students to access from the Library, online wherever possible as well as in print.