COMM5703 Communication, Innovation and Project Management
- 6 points
Availability Location Mode Non-standard teaching period UWA (Perth) Face to face
- This unit provides students with an intensive introduction to the communications project management systems regularly used in contemporary organisational environments. It examines the process of project management including the various forms and templates and considers the ways in which project management plays a central role in (1) managing communications campaigns; (2) making visible strategic and innovative opportunities; and (3) and identifying and managing risks.
- Students are able to (1) demonstrate understanding of the relationship between project management and strategic communications.; (2) develop project management skill set required to implement communication strategies.; and (3) apply project management processes to produce a campaign within the constraints of time, money and quality..
- Indicative assessments in this unit are as follows: (1) quiz; (2) a) campaign proposal and b) associated campaign implementation documentation; and (3) sample content. Further information is available in the unit outline.
Supplementary assessment is not available in this unit.
- Unit Coordinator(s)
- Associate Professor Helen Fordham
- Contact hours
- up to 24 hours
- The availability of units in Semester 1, 2, etc. was correct at the time of publication but may be subject to change.
- All students are responsible for identifying when they need assistance to improve their academic learning, research, English language and numeracy skills; seeking out the services and resources available to help them; and applying what they learn. Students are encouraged to register for free online support through GETSmart; to help themselves to the extensive range of resources on UWA's STUDYSmarter website; and to participate in WRITESmart and (ma+hs)Smart drop-ins and workshops.
- Books and other material wherever listed may be subject to change. Book lists relating to 'Preliminary reading', 'Recommended reading' and 'Textbooks' are, in most cases, available at the University Co-operative Bookshop (from early January) and appropriate administrative offices for students to consult. Where texts are listed in the unit description above, an asterisk (*) indicates that the book is available in paperback.