COMM5703 Communication, Innovation and Project Management

Credit
6 points
Offering
(see Timetable)
AvailabilityLocationMode
Non-standard teaching periodUWA (Perth)Face to face
Content
This unit provides students with an intensive introduction to the communications project management systems regularly used in contemporary organisational environments. It examines the process of project management including the various forms and templates and considers the ways in which project management plays a central role in (1) managing communications campaigns; (2) making visible strategic and innovative opportunities; and (3) and identifying and managing risks.
Outcomes
Students are able to (1) demonstrate understanding of the relationship between project management and strategic communications.; (2) develop project management skill set required to implement communication strategies.; and (3) apply project management processes to produce a campaign within the constraints of time, money and quality..
Assessment
Indicative assessments in this unit are as follows: (1) quiz; (2) a) campaign proposal and b) associated campaign implementation documentation; and (3) sample content. Further information is available in the unit outline.

Supplementary assessment is not available in this unit.
Unit Coordinator(s)
Associate Professor Helen Fordham
Contact hours
up to 24 hours
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