COMM5704 Global Media and Cross-cultural Communication

Credit
6 points
Offering
AvailabilityLocationMode
Not available in 2020UWA (Perth)Face to face
Content
Effective communications strategists today need to be globally oriented, culturally aware and capable of working in an internationalised and transnational environment. This unit provides students with a background on contemporary global media and communications environments, approaches to globalisation as a driving concept in contemporary strategy, and methods for ensuring ethical, inclusive and effective intercultural communication. The unit may involve rehearsing collaborative engagement with students from overseas institutions and programs, and projects that are tailored for a range of communicative situations and professional contexts.
Outcomes
Students are able to (1) understand and be aware of the global processes governing contemporary communications work; (2) develop, use and refine skills in best-practice intercultural communication; and (3) understand and be aware of ethical, cultural and social issues in global media and cross-cultural communication.
Assessment
Indicative assessments in this unit are as follows: (1) a report; (2) an essay; and (3) attendance, participation and presentations. Further information is available in the unit outline.

Supplementary assessment is not available in this unit.
Contact hours
24–36 hours
  • The availability of units in Semester 1, 2, etc. was correct at the time of publication but may be subject to change.
  • All students are responsible for identifying when they need assistance to improve their academic learning, research, English language and numeracy skills; seeking out the services and resources available to help them; and applying what they learn. Students are encouraged to register for free online support through GETSmart; to help themselves to the extensive range of resources on UWA's STUDYSmarter website; and to participate in WRITESmart and (ma+hs)Smart drop-ins and workshops.
  • Unit readings, including any essential textbooks, are listed in the unit outline for each unit one week prior the commencement of study. The unit outline will be available via the LMS and the UWA Handbook. Reading lists and essential textbooks are subject to change each semester. Essential textbooks can be purchased from the commercial vendors to secure the best deal. The Student Guild can provide assistance on where to purchase books if required. Books can be purchased second hand at the Guild Secondhand bookshop (second floor, Guild Village), which is located on campus. Copies of textbooks and other readings will be made available for students to access from the Library, online wherever possible as well as in print.