COMM5705 Representation and Promotion
- 6 points
|Not available in 2020||UWA (Perth)||Face to face|
- In this unit, students acquire specific skills in three key areas of strategic communication: (1) graphic, digital and online representation as an integrated communicative function including the use of web-based media for the achievement of organisational strategic goals; (2) the role of visual branding in contemporary strategic communication; and (3) representation of organisations through media releases, brochures and other informational mechanisms. Parts of the unit are taught by guest lecturers drawn from professional contexts.
- Students are able to (1) develop skills across a range of strategic communication activities; (2) understand the central role of consistent representation and branding for organisations to achieve their strategic goals; (3) understand the role of digital graphic design in strategic communications; and (4) acquire an understanding of contemporary graphic design and digital media processes in relation to representation and organisational identity.
- Indicative assessments in this unit are as follows: (1) a skills-based exercise; (2) a folio of representational and branding work; and (3) attendance, participation and presentations. Further information is available in the unit outline.
Supplementary assessment is not available in this unit.
- Unit Coordinator(s)
- Associate Professor Helen Fordham
- Contact hours
- 24–36 hours
- The availability of units in Semester 1, 2, etc. was correct at the time of publication but may be subject to change.
- All students are responsible for identifying when they need assistance to improve their academic learning, research, English language and numeracy skills; seeking out the services and resources available to help them; and applying what they learn. Students are encouraged to register for free online support through GETSmart; to help themselves to the extensive range of resources on UWA's STUDYSmarter website; and to participate in WRITESmart and (ma+hs)Smart drop-ins and workshops.
- Books and other material wherever listed may be subject to change. Book lists relating to 'Preliminary reading', 'Recommended reading' and 'Textbooks' are, in most cases, available via the Booktopia Textbook Finder, which has the functionality to search by course code, course, ISBN and title, and may also be posted or available at the appropriate school's administrative offices. Where texts are listed in the unit description above, an asterisk (*) indicates that the book is available in paperback.