COMM5706 Accountability and Responsibility in the Media

6 points
(see Timetable)
Semester 1UWA (Perth)Face to face
This unit examines the way standards of public accountability and social responsibility are articulated, shaped and circulated by media practices in contemporary society. It also examines the roles of the media in exposing failures in public responsibility and accountability in a variety of professional and cultural contexts and explores new relationships of power emerging out of the use of social media. The unit also explores the responsibility of the media itself, and the complex issues associated with holding the media to account. The case studies consider the way accountability is presented, and advocated for, in moments of scandal, crisis and corruption. Instances of social media shaming, social movement media, and corporate social responsibility are discussed in the contexts of considering how ideas about public responsibility and accountability are being redefined.
Students are able to (1) understand different concepts and theories of accountability and responsibility; (2) identify and interpret issues related to the portrayal of accountability and responsibility in different forms of media, across different professional context and cultures; and (3) critically evaluate the benefits and drawbacks of different forms of media regulation in respect to accountability.
Indicative assessments in this unit are as follows: (1) written assessment; (2) case studies; and (3) presentation. Further information is available in the unit outline.

Supplementary assessment is not available in this unit.
Unit Coordinator(s)
Associate Professor Steven Maras
Unit rules
Advisable prior study:
COMM5701 Strategic Communications in a Digital Era, COMM5604 Media Law and Ethics
Contact hours
seminars: 2 hours per week
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