MGMT5625 New Venture Creations

6 points
Not available in 2020UWA (Perth)Face to face
This unit covers the essential linkage between innovation, marketing and investment in the creation of valuable high growth ventures. Students are introduced to the challenges facing innovation intensive companies and the need to secure resources to fuel rapid growth. An understanding of the perspectives and expectations of entrepreneurs, customers and investors is examined, as well as the structuring of venture financing deals. The unit is relevant to new corporate ventures as well as independent start-ups. Within a team-based action learning program, students are introduced to specialist tools, create a new venture strategy and present a business plan capable of persuading a panel of venture capital investors. Each team partners a real business venture that has been pre-selected for high growth potential in one or more global markets.
Assessment information is provided in the unit outline.

Supplementary assessment is not available in this unit.
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