MGMT5641 Commercialisation Management Project 1

Credit
6 points
Offering
(see Timetable)
AvailabilityLocationMode
Semester 1UWA (Perth)Face to face
Content
This unit is a specialised professional education and development unit designed to enhance the management capabilities of students developing a commercialisation project alone or or in cooperation with an innovative business venture. This unit enhances students' strategic planning and implementation skills in relation to commercialising a new product or process.
Outcomes
Students are able to (1) demonstrate an understanding of the stages through which they must take their project to achieve
commercialisation
and (2) demonstrate knowledge of how best to configure their business case to achieve maximum success in securing external financing and market adoption.
Assessment
Indicative assessments in this unit are as follows: continuing assessment (research proposal, research report and research presentation). Further information is available in the unit outline.

Supplementary assessment is not available in this unit.
Unit Coordinator(s)
Dr Manijeh Reyhani
Unit rules
Prerequisites:
There is a requirement that all students enrolling in this unit have a well-defined commercialisation project that they can work on.
Advisable prior study:
It is advisable that all students enrolling into this unit should have completed MKTG5503 Enterprise and Innovation and MKTG5604 Technology Commercialisation, or equivalent units.
Unit Outline
Semester 1-2020 [SEM-1-2020]
  • The availability of units in Semester 1, 2, etc. was correct at the time of publication but may be subject to change.
  • All students are responsible for identifying when they need assistance to improve their academic learning, research, English language and numeracy skills; seeking out the services and resources available to help them; and applying what they learn. Students are encouraged to register for free online support through GETSmart; to help themselves to the extensive range of resources on UWA's STUDYSmarter website; and to participate in WRITESmart and (ma+hs)Smart drop-ins and workshops.
  • Unit readings, including any essential textbooks, are listed in the unit outline for each unit one week prior the commencement of study. The unit outline will be available via the LMS and the UWA Handbook. Reading lists and essential textbooks are subject to change each semester. Essential textbooks can be purchased from the commercial vendors to secure the best deal. The Student Guild can provide assistance on where to purchase books if required. Books can be purchased second hand at the Guild Secondhand bookshop (second floor, Guild Village), which is located on campus. Copies of textbooks and other readings will be made available for students to access from the Library, online wherever possible as well as in print.