Studying online

There are now 2 possible online modes for units:

Units with modes Online timetabled and Online flexible are available for any student to self-enrol and study online.

Click on an offering mode for more details.

Unit Overview


This is an introductory unit in marketing research. It provides an overview of the marketing research process and familiarises students with fundamental concepts of marketing research and frequently encountered research topics and techniques used in marketing practice. More specifically, the unit covers formulating marketing research problem statements and objectives and writing a research report. Various research designs are examined, as well as associated data collection forms and data analysis techniques.

6 points
(see Timetable)
Semester 1UWA (Perth)Face to face
Details for undergraduate courses
  • Level 2 core unit in the Marketing major sequence
  • Level 2 option in the Business Analytics major sequence
  • Level 2 elective

Students are able to (1) demonstrate knowledge and skills in market research through study and research-based enquiry; (2) produce clear, specific, effective and succinct market research communications; (3) develop skills and knowledge to critically evaluate and devise solutions for marketing problems; (4) develop skills to complete individual tasks that contribute towards a team-based research project; (5) demonstrate self-management and independent learning skills; and (6) demonstrate personal awareness of the social and ethical impact of market research.


Indicative assessments in this unit are as follows: (1) class participation; (2) tests; and (3) project. Further information is available in the unit outline.

Student may be offered supplementary assessment in this unit if they meet the eligibility criteria.

Unit Coordinator(s)
Lecturer Ava Yu
Unit rules
Successful completion of
MKTG1203 Introduction to Marketing
or MKTX0203 Introducing Marketing
MKTG3305 Marketing Research
Contact hours
lectures/tutorials/seminars/workshops: up to 3 hours per week
  • The availability of units in Semester 1, 2, etc. was correct at the time of publication but may be subject to change.
  • All students are responsible for identifying when they need assistance to improve their academic learning, research, English language and numeracy skills; seeking out the services and resources available to help them; and applying what they learn. Students are encouraged to register for free online support through GETSmart; to help themselves to the extensive range of resources on UWA's STUDYSmarter website; and to participate in WRITESmart and (ma+hs)Smart drop-ins and workshops.
  • Unit readings, including any essential textbooks, are listed in the unit outline for each unit, one week prior the commencement of study. The unit outline will be available via the LMS and the UWA Handbook one week prior the commencement of study. Reading lists and essential textbooks are subject to change each semester. Information on essential textbooks will also be made available on the Essential Textbooks. This website is updated regularly in the lead up to semester so content may change. It is recommended that students purchase essential textbooks for convenience due to the frequency with which they will be required during the unit. A limited number of textbooks will be made available from the Library in print and will also be made available online wherever possible. Essential textbooks can be purchased from the commercial vendors to secure the best deal. The Student Guild can provide assistance on where to purchase books if required. Books can be purchased second hand at the Guild Secondhand bookshop (second floor, Guild Village), which is located on campus.
  • Contact hours provide an indication of the type and extent of in-class activities this unit may contain. The total amount of student work (including contact hours, assessment time, and self-study) will approximate 150 hours per 6 credit points.