MKTG3307 Digital Marketing
- 6 points
|Semester 1||UWA (Perth)||Face to face|
- Details for undergraduate courses
- Level 3 option in the Marketing major sequence
- The area of knowledge for this unit is Management and Commerce
- Category B broadening unit for students
- Level 3 elective
- In this unit, you will learn about a new digital mindset, new digital business models, and new digital strategies. Specifically, the unit will focus on the front-office engagement initiatives and the back-office data analytics possible on the key pillars of digital marketing: content, social media and search. The unit balances theory and practice, giving you the opportunity to design and deliver a content marketing campaign for a local organisation, and encouraging you to build your own personal brand online.
- Students are able to (1) critically reflect on the role new technologies play in marketing, organisations and society; (2) critically reflect on the theories underpinning the use of new technologies in marketing; (3) exercise judgement to recommend solutions for emerging marketing issues around the integration of new technologies; (4) utilise marketing technologies to communicate to a range of stakeholders; (5) demonstrate competencies to work effectively in diverse teams; (6) demonstrate the ability to give oral presentations in a clear and coherent manner; and (7) demonstrate the ability to produce clear and concise written communication..
- Indicative assessments in this unit are as follows: (1) participation; (2) project; and (3) final test. Further information is available in the unit outline.
Supplementary assessment is not available in this unit except in the case of a bachelor's pass degree student who has obtained a mark of 45 to 49 overall and is currently enrolled in this unit, and it is the only remaining unit that the student must pass in order to complete their course.
- Unit Coordinator(s)
- Dr Momoko Fujita
- Unit rules
- any two Level 2 Marketing units; for pre-2012 courses: MKTG2203 Marketing Management (or equivalent)
MKTG2204 Consumer Behaviour (or equivalent)
- Contact hours
- lectures/tutorials/seminars/workshops: up to 3 hours per week
- Unit Outline
- Semester 1-2020 [SEM-1-2020]
- The availability of units in Semester 1, 2, etc. was correct at the time of publication but may be subject to change.
- All students are responsible for identifying when they need assistance to improve their academic learning, research, English language and numeracy skills; seeking out the services and resources available to help them; and applying what they learn. Students are encouraged to register for free online support through GETSmart; to help themselves to the extensive range of resources on UWA's STUDYSmarter website; and to participate in WRITESmart and (ma+hs)Smart drop-ins and workshops.
- Books and other material wherever listed may be subject to change. Book lists relating to 'Preliminary reading', 'Recommended reading' and 'Textbooks' are, in most cases, available via the Booktopia Textbook Finder, which has the functionality to search by course code, course, ISBN and title, and may also be posted or available at the appropriate school's administrative offices. Where texts are listed in the unit description above, an asterisk (*) indicates that the book is available in paperback.